Success Case Replication - A Manual for Increasing Farmer Household Income - By Mobilizing Successful Farmers and Groups to Train Their Peers - By Jan B. Orsini

Table of Contents

RAP publication: 2000/10

Poverty alleviation through market generated rural employment

ESCAP/FAO Inter-country project
Bangkok, July 2000

United Nations Economic and Social Commission for Asia and the Pacific (ESCAP)
United Nations Building
Rajdamnoen Nok Avenue
Bangkok 10200, Thailand
Telephone: (662) 288-1866
Fax: (662) 288-1052
Web Site:

United Nations Food and Agriculture Organization (FAO)
Regional Office for Asia and the Pacific
Maliwan Mansion,
39 Phra Athit Road
Bangkok 10200, Thailand
Telephone: 281 7844
Facsimile: (662) 280 0445
Web Site:

The designations employed and the presentation of material in this publication do not imply the expression of any opinion whatsoever of the part of the Food and Agriculture Organization of the United Nations and the Economic and Social Commission for Asia and the Pacific concerning the legal status of any country, territory or any area or of its authorities, or concerning the delimitation of its frontiers or boundaries. Opinions expressed in this publication are those of the authors alone and do not imply any opinion whatsoever on the part of FAO and ESCAP.


The copyright of this publication is vested jointly in the Food and Agriculture Organization of the United Nations and the United Nations Economic and Social Commission for Asia and the Pacific. This publication may not be reproduced, in whole or in part, by any method or process, without written permission from the copyright holders. Application for such permission with a statement of the purpose and the extent of reproduction desired should be made through and addressed to the Meetings and Publications Officer, FAO Regional Office for Asia and the Pacific, 39 Phra Atit Road, Bangkok 10200, Thailand, or by e-mail to For copies write to FAO or ESCAP.

© FAO 2000

Table of Contents


How Success Case Replication works
Case No. 1. Oversize bricks

Section One

The trainer
In harmony with prevalent apprenticeship training systems
Constrained by market limitation
Who chooses the enterprise
Comprehensive training
Supports and accelerates other methodologies
Field worker role
Successful farmer role
Field worker essential as catalyst
Organizational support
Technology and strata neutral
Potential users
Strengths of SCR methodology
Limitations of SCR methodology

Section Two

Nine steps for income earning enterprises and groups, with case studies
1. Locate success cases

1.1 Consult those who should know
1.2 Socially acceptable models
Case No. 2. Kerosene reading lamps
1.3 Extension worker age and status
Case No. 3. Farmer housewives organizations
1.4 Successful organizations
Case No. 4. Philippine member savings organizations
1.5 Duration of success cases
1.6 Variety of success cases

2. Assess success replicability (Profit and marketability)

2.1 Overcoming success person’s fear
2.2 Assessing market capacity
Case No. 5. Pickled cabbage
Case No. 6. Chinese steamed buns
Case No. 7. Puffed rice cakes: A market oversupply problem
Case No. 8. Linchee fruit orchards
Case No. 9. Wheat production
2.3 Assessing net income
Case No. 10. Economic evaluation of soya milk venture
2.4 Appropriate net income
2.5 Incorporating depreciation
Case No. 11. Motorcycle taxis: Eating the enterprise
2.6 Deductions for family labour
Case No. 12. Economic evaluation of betel leaf cultivation
Case No. 13. Economic evaluation of oversize brick making
2.7 Raw material supply
Case No. 14. Bamboo furniture: A raw material problem
Case No. 15. Bhutan onions: A seed supply problem
Case No. 16. Mushroom growing on rice straw
Case No. 17. Rubber tree fungicide
2.8 Evaluating production
Case No. 18. The puffed pig skin case
2.9 Review of evaluation process
Case No. 19. A local bakery in the Philippines
Case No. 20. ‘Diamond’ polishing in rural Thailand
Case No. 21. Coir rope making in Sri Lanka

3. Assess farmer willingness to become a trainer

3.1 Three types of success case persons
Case No. 22. ‘Diamonds’ revisited
Case No. 23. Pickled cabbage - Change of heart
3.2 Compensation of trainers

4. Establish practical training programme

Case No. 24. Spoiled milk
Case No. 25. A sustainable organic rice system
Case No. 26. Poor quality rubber reduces bulk price
4.1 Training schedules
Case No. 27. Strawberry cultivation in Thailand

5. Carefully select trainees

Case No. 28. Bhutan mushroom culture: A credit problem
Case No. 29. Mat weaving in Nepal

6. Supervise training

Case No. 30. Price fixing by rubber buyers

7. Arrange follow-up support services for trainees
8. Achieve secondary multiplications after first level successes

Case No. 31. Mrs Nilmini’s mushroom replication project
Case No. 32. Women’s credit in Mongolia

9. Monitoring cost effectiveness of the methodology

Annex I

History of the methodology
United Nations experience with SCR methodology
Incorporating national diversity

Annex II - Agencies and project participants

SCR seeds... from Bhutan, to Mongolia, from Nepal and the Philippines to Viet Nam... and beyond