The designations employed and the presentation of material in this publication do not imply the expression of any opinion whatsoever on the part of the Food and Agriculture Organization of the United Nations concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries

P-67
ISBN 92-5-101453-1

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© FAO 1985

Contents

Foreword
1. The framework of development

The concept of development
Agricultural and rural development
Principles of rural development programmes
The importance of extension

2. Understanding extension

The concept of extension
Principles of extension
Extension and education
Types of extension

3. Social and cultural factors in extension

Social structure
Culture
Social and cultural change
Social and cultural barriers to agricultural change

4. Extension and communication

Communication
Mass media in extension
Audio-visual aids in extension

5. Extension methods

Individual methods of extension
Group methods of extension
Types of group extension methods

6. The extension agent

The role of the agent
Knowledge and personal skills
Public speaking
Report writing
The use of local leaders

7. The planning and evaluation of extension programmes

Stages in programme planning
Evaluating extension programmes

8. Extension and special target groups

Extension and rural women
Extension and rural youth
Extension and the landless

Bibliography
Case-studies

Case-study 1: The slogan that misfired
Case-study 2: An agent's dilemma
Case-study 3: Credit: asset or liability
Case-study 4: A problem of cattle
Case-study 5: Introducing a cooperative
Case-study 6: The wells that failed