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Market Research
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FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS |
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For further copies of this publication
and for
information on FAO’s activities
related to agricultural
marketing
please contact:
Agricultural Marketing Group
Agricultural Support Systems
Division
Food and Agriculture Organization of the United Nations
Viale
delle Terme di Caracalla
00100 Rome, Italy
FAX: (39) 0657056850
E-mail: [email protected]
Web Site: http://www.fao.org/ag/ags/agsm/marketin.htm
This publication is also available on the Internet
at:
http://www.fao.org/ag/ags/agsm/markres.htm
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The designations employed and the presentation of material in this information product do not imply the expression of any opinion whatsoever on the part of the Food and Agriculture Organization of the United Nations concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. |
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ISSN 1020-7317 All rights reserved. Reproduction and dissemination of material in this information product for educational or other non-commercial purposes are authorized without any prior written permission from the copyright holders provided the source is fully acknowledged. Reproduction of material in this information product for resale or other commercial purposes is prohibited without written permission of the copyright holders. Applications for such permission should be addressed to the Chief, Publishing Management Service, Information Division, FAO, Viale delle Terme di Caracalla, 00100 Rome, Italy or by e-mail to [email protected] © FAO 2003 |
1 Why do we need market research?
2 How much can be sold, where and when?
3 Researching consumer attitudes to your products
4 How can your product be made attractive to consumers?
5 How should your product be distributed?
6 How should you promote your product?
7 Are your agroprocessing plans feasible?
8 Will your business be profitable, and at what prices?
Annex 1 - Questions for market research