There has been a spurt in domestic and international demand for greening agriculture across the countries as a result of initiatives of multiple actors such as institutions/organizations, industrial and trading firms, farming communities, civil society and their representatives. The dynamic of the role played these actors has determined the extent of greening of the agricultural production activities in both developing and developed countries. This growing demand for green agriculture products is both a constraint as well as window of opportunity not only for the Indian agriculturists but also for producers, suppliers and traders of agriculture inputs (fertilizer, pesticide etc.) and outputs. Given this outlook, this paper in the first section attempts to understand the current status of the market for agricultural inputs especially for chemical fertilizers & pesticides within the India as a background for understanding the greening initiatives in the country contextually. The second section dwells into the agricultural greening initiatives in India by focusing on both the market for green inputs and outputs. It also attempts to analyse the market potential both by looking at domestic and international agriculture market. Finally it evaluates the role played by different agencies in promoting green agriculture market in the country and concludes by incorporating some suggestions so as to improve market potentials for green input and output market.
