ROME, 7 June, 2002 --
Europe's largest communications group, Publicis, has
decided to support the UN Food and Agriculture Organization
(FAO) campaign to reduce world hunger, by designing a publicity
campaign illustrating the Organization's struggle to combat
hunger and malnutrition, the UN food agency announced today. The
advertising agency mapped out a special media strategy for the
World Food Summit: Five Years later, which will be held from 10
to 13 June.
The campaign, which is being
produced and sponsored by FilmMaster, a leading Italian
advertising corporation, comprises a strategic format, and a new
claim, and press and television coverage. It will be produced in
several languages and promoted internationally through the
Publicis offices in over 100 countries.
Killingsworth, Assistant Director-General and Special Adviser
for the follow-up to the 1996 World Food Summit, has warmly
welcomed the campaign designed by Publicis, expressing
particular appreciation for the originality of the message which
is targeted at world public opinion.
Through this campaign Publicis and FilmMaster have
taken on a commitment to support the objectives of the
forthcoming World Food Summit: five years later - to mobilise
the resources and marshal the political will required to break
the vicious circle of hunger, which currently afflicts some 815
million people. The Rome Declaration of the 1996 Summit
resolved to reduce the number of hungry people in the
world by at least half by 2015.
Filmmaker and FAO plan run the public service campaign again as
part of the events that commemorate World Food Day/TeleFood in