A good communication strategy can establish a dialogue with rural people, involve them in the planning of their own development and convey knowledge and skills necessary for improved farming.

Pakistan: farmers and extension workers winnowing grain
FAO photo by G. Bizzarri

More photos in this series:

  • Laos: an extension officer explains the advantages of rice straw treatment for feeding cattle
  • Senegal: an extensionist demonstrates the advantages of using an improved stove to a group of village women

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