Rural radio transmissions and rural youth in Mali

Communication for development case study 29

Within the context of the project GCP/MLI/020/NET “The relaunch of rural radio in Mali”, a series of studies on the needs of youth regarding information and communication were carried out in collaboration with the four radio stations of Bla, Bougouni, Kolondiéba and Koutiala. These studies were based on the production, the transmission and the evaluation of radio programmes for young people.

According to the latest figures, Mali has an extremely large youth population. 53% of the population is under 20 years of age. Young people listen to the radio.

The themes addressed in this project were determined following consultation with villagers and with the listening audiences. Next, radio programmes were produced, broadcast and, finally, evaluated. Six common themes were transmitted in the four regions by community radio: the exodus of young people from rural areas, the trafficking of children, drugs, the trend of “depigmentation” (using products to lighten one’s skin) among young girls, early marriages, and AIDS and young people.

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