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Communication for development
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Communication for development |
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Knowledge and information are essential for people to respond successfully to the opportunities and challenges of social, economic and technological changes, including those that help to improve agricultural productivity, food security and rural livelihoods. But to be useful, knowledge and information must be effectively communicated to people. Communication for development encompasses many different media and approaches - folk media and traditional social groupings, rural radio for community development, video and multimedia modules for farmer training, and the Internet for linking researchers, educators, extensionists and producer groups to each other and to global information sources. Whether villages are connected to the outside world through modern telecommunications, learn about health care from folk proverbs and songs or listen to radio broadcasts on better farming practices, the processes are the same - people communicating and learning together. FAO's Sustainable Development Department has been a pioneer in the use of communication processes and media to help rural people to exchange experiences, find common ground for collaboration and actively participate in and manage agricultural and rural development activities. SD provides advice and technical assistance to FAO Member Nations and client agencies in identifying communication needs in support of agricultural and rural development and in applying innovative, cost-effective communication strategies for specific audiences. Technical advice is provided on developing appropriate communication policies, methodologies, multimedia approaches and messages. Training is provided in communication skills and participatory processes essential for strategic, targeted communication activities that address specific audience needs and in monitoring and evaluating communication outcomes and impacts. Browse this theme: Browse this theme by keyword: Audiovisual aidsCommunication Cultural factors Distance education Emergency preparedness Gender HIV/AIDS Indigenous knowledge Information and communication technologies (ICTs) Internet Knowledge and information systems Media production Participatory communication Population communication Rural radio Traditional media |
Participatory rural communication appraisal: Starting with the people. – A Handbook Participatory communication strategy design – A Handbook First International Workshop on Farm Radio Broadcasting The appropriation of traditional and new media for development - whose reality counts? Communication for Development CD-ROM browse
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