Protecting children from the harmful effects of food and drink marketing
Food and drink marketing is a vast and increasingly sophisticated industry, and children are among its prime targets. Advertisements on TV, the Internet and mobile phones are being integrated with sponsorship agreements and product placement to maximize their impact.
Many advertisements promote foods high in fats, sugar and salt, consumption of which should be limited as part of a healthy diet. In 2007 and 2008, an analysis of television broadcasting in Greece showed that 65% of food advertisements promoted foods high in fats, sugar and salt.
Photo: WHO/PAHO/C. Gaggero
WHO: http://www.who.int/features/2014/uk-food-drink-marketing/en/