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An understanding of costs and margins is essential for all those
involved with agricultural marketing. Farmers seeking to produce new crops
need to be aware not only of their likely production costs but also of
the costs of marketing these crops. Extension workers need to be able to
advise them on such matters. A guide to Marketing Costs and how to
calculate them by Andrew W. Shepherd identifies the main types
of marketing costs, provides brief advice on how to calculate them and
discusses the interpretation of marketing margins.
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