Global Plan of Action

Activity 14.
Developing new markets for local varieties and "diversity­ rich'' products

208. Assessment: Increasingly, diversity is being replaced by uniformity in the agricultural market place.

Changes in traditional cultures and in consumer preferences are one explanation.

Concentration on productivity, the effects of advertising and the rise of global consumer markets leading to stringent requirements being imposed on farmers and the inadvertent disincentives arising from legislation, policies, programmes and other institutional activities offer additional explanations.

Farmers worldwide are losing once­ strong incentives to provide an array of varieties.

Both in developed and developing countries, economic and social incentives could be offered to encourage farmers who continue to grow distinct, local varieties and produce "diversity­rich'' agricultural products.

209. A programme to assist in the creation of specialized niche markets for biodiverse food crops could act as a positive stimulus to farmers to grow landraces/farmers' varieties, obsolete varieties, and other under­utilized food crops.

Such a program should include the identification and removal of systemic institutional barriers and disincentives to biodiversity conservation and production/marketing

210. Long­term objectives: Stimulate stronger demand and more reliable market mechanisms for landraces/farmers' varieties and related agricultural products.

211. Intermediate objectives: To encourage farm suppliers, food processors, food distributors, and retail outlets to support the creation of niche markets for diverse foods, varieties and products.

212. Policy/strategy: Governments should consider, and as appropriate, adopt policies in extension, training, pricing, input distribution, infrastructure development, credit and taxation which serve as incentives for crop diversification and the creation of markets for biodiverse food crops, including standards for labeling of foods which allow the highlighting of use of non­standard crop varieties.

Consideration should be given to developing appropriate niche variety registration systems to permit and promote the perpetuation, trial, evaluation and commercial distribution of local, obsolete varieties and to monitoring regulations enacted for other purposes to ensure that they do not inadvertently lead to the extinction of varieties.

213. As feasible and appropriate, institutions should be encouraged to purchase "diversity­rich'' foods for internal use.

214. Capacity: Processes and activities which have or are likely to have significant adverse impacts on the conservation and sustainable use of biodiversity should be identified and their effects on crop diversification monitored.

215. Appropriate bodies, including NGOs, should promote public awareness in various media and through appropriate mechanisms, such as street fairs, initiatives in schools, etc.

216. Coordination/administration: National and local level coordination and administration should be most effective.

217. This activity is closely linked with:

  • Supporting on­farm management and improvement of plant genetic resources for ffood and agriculture
  • Promoting public awareness of the value of plant genetic resources for food and agriculture conservation and use

TOC