A series of textbooks, originally prepared by an FAO training project for use in universities and management institutes in Eastern and Southern Africa, is now available to a wider audience. They are suitable for use as core texts for teaching students and for use in preparing short-duration management training courses. The textbooks are:

Marketing and Agribusiness Texts No. 1 "Basic Finance for Marketers" (124pp. US$14)

This text introduces the basic principles and techniques of financing and accounting to enable marketers to be aware of the financial implications of decision making. This knowledge will assist them to evaluate present and alternative marketing strategies and to control present and plan for future marketing activities. The text contains worked and unworked examples, exercises and a glossary of the key terms used.
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Marketing and Agribusiness Texts No. 2 "Agricultural and Food Marketing Management" (290pp. US$29)

This text reviews the importance of marketing in development and the institutional structure often found in the marketing system.Market liberalization issues and policies are reviewed and the marketing process at corporate level is presented. Commodity marketing systems, product marketing and pricing, physical distribution systems and marketing costs and margins are presented in individual chapters.
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Marketing and Agribusiness Texts No. 3 "Global Agricultural Marketing Management" (304pp. US$31)

This text deals with marketing institutions, commodity marketing and international trading arrangements, export marketing research and market entry strategies.
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Marketing and Agribusiness Texts No. 4 "Marketing Research and Information Systems" (121pp. US$14)

This text reviews the role of marketing research and the techniques used to undertake such research, including questionnaire design and sampling and writing up a research report.The principal components of a marketing information system are discussed and the use of marketing research information in decision making are presented.
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Each of the Marketing and Agribusiness texts can be complemented by additional sets of teaching aids for universities or other educational institutions. A Tutors' Manual (US$14), containing all the exercises, together with their solutions, and a box of Overhead Transparency Masters (US$20) is available for each text.

To order these textbooks, please contact FAO's Publications and Sales Unit.