As economies develop, supply of horticultural produce to expanding urban populations becomes more critical. Links of the marketing chain have to be in place and farmers have to take on new commercial skills.

With these changes comes the need to support farmers in improving the marketing and handling of their produce. FAO has two videos designed to be used as supporting training material for the manual,"Horticultural marketing - a resource and training manual for extension officers" (AGS Bulletin No. 76).

The two videos should enhance the ability of extension workers to support farmers in their marketing activities. They are likely to be used primarily by agricultural colleges in developing countries, both in the training of future extension workers and in the provision of refresher courses for existing extensionists.

They can also be used to introduce the topic of horticultural marketing at University level and to train those who work in the horticulture industry, such as manages of retail and wholesale markets, farm managers, transporters, processors, etc. NGOs working with farmers will also find them useful.

The videos are:

• Horticultural marketing - a training video
• Horticultural Marketing -Extension Techniques

To order copies of these free videos please contact FAO's Market Linkages and Value Chains Group
Please specify format required (e.g. VHS/PAL, SECAM or NTSC).
The videos are also available in French and Spanish.