FAO of UN - Agricultural Marketing What's new?

AGRICULTURAL MARKETING Home Page Francais Espanol Contents What's new Marketing policy Market information services Horticultural marketing extension Maize marketing extension Urban food marketing Marketing infrastructure Farm input marketing Marketing networks Marketing/Agribusiness textbooks Training links List of our publications Contacting Us See also Regional marketing associations AFMA AFMESA ALDMA Contract farming Costs and margins Export crops Extension video No 1 Extension video No. 2 Fertilizer marketing Food into cities Food security reserves Inventory credit Legislation and marketing Retail markets Seed marketing Structural adjustment Wholesale markets Wholesale market management Future Plans ______ Agricultural Support Systems Division Agriculture Department	Understanding and Using Market Information FAO's Marketing Extension Guide No. 2 is designed to assist extension workers and others in regular contact with farming communities to advise farmers on how best to use market information. The Guide emphasizes the necessity to understand why farmers need information, how they can use it and benefit from its use, and what the available sources of market information are. Why prices change, both in the short term and long term, how to interpret prices provided by a market information service, and how to calculate costs between farmer and market are also covered. In addition the Guide provides a number of practical ways in which extension workers and others can work to support farmers' marketing efforts. The Guide is free of charge. For a copy please contact the Marketing and Rural Finance Service. The Guide can also be downloaded in pdf format. contents.pdf (0.7mb) introduction.pdf (3.7mb) Chapter 1 Using Market Information (3.6mb) Chapter 2 Obtaining Market Information (3.4mb) Chapter 3 Why prices change (0.5mb) Chapter 4 Interpreting prices (3.6mb) Chapter 5 Calculating marketing costs (0.56mb) Chapter 6 Using market information to get better prices (0.47mb) Chapter 7 Using market information for production planning (0.64mb) Activities for extension workers - A Checklist (0.77mb)

AGRICULTURAL MARKETING
Home Page
Francais
Espanol

Contents
What's new
Marketing policy
Market information services
Horticultural marketing extension
Maize marketing extension
Urban food marketing
Marketing infrastructure
Farm input marketing
Marketing networks
Marketing/Agribusiness textbooks
Training links
List of our publications
Contacting Us

See also
Regional marketing associations
AFMA
AFMESA
ALDMA

Contract farming
Costs and margins
Export crops
Extension video No 1
Extension video No. 2
Fertilizer marketing
Food into cities
Food security reserves
Inventory credit
Legislation and marketing
Retail markets
Seed marketing
Structural adjustment
Wholesale markets
Wholesale market management
Future Plans
______
Agricultural Support Systems Division
Agriculture Department

Understanding and Using Market Information

FAO's Marketing Extension Guide No. 2 is designed to assist extension workers and others in regular contact with farming communities to advise farmers on how best to use market information. The Guide emphasizes the necessity to understand why farmers need information, how they can use it and benefit from its use, and what the available sources of market information are. Why prices change, both in the short term and long term, how to interpret prices provided by a market information service, and how to calculate costs between farmer and market are also covered. In addition the Guide provides a number of practical ways in which extension workers and others can work to support farmers' marketing efforts.

The Guide is free of charge. For a copy please contact the Marketing and Rural Finance Service.

The Guide can also be downloaded in pdf format.

contents.pdf (0.7mb)

introduction.pdf (3.7mb)

Chapter 1 Using Market Information (3.6mb)

Chapter 2 Obtaining Market Information (3.4mb)

Chapter 3 Why prices change (0.5mb)

Chapter 4 Interpreting prices (3.6mb)

Chapter 5 Calculating marketing costs (0.56mb)

Chapter 6 Using market information to get better prices (0.47mb)

Chapter 7 Using market information for production planning (0.64mb)

Activities for extension workers - A Checklist (0.77mb)