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Marketing policy

Getting the policy right is critical to the success of agricultural marketing reforms. Too often, the ability of the private sector to function to its maximum efficiency is constrained by poor and often conflicting policy, by good policy which is ineffectively implemented, or by the absence of an appropriate enabling environment.

We have a number of policy-related publications, which are listed below. For more detailed information please click on the link in the right-hand column:

Partnerships between governments and the private sector to overcome food shortages in Eastern and Southern Africa. A workshop on this topic was held in 2006, with participation from the private sector, governments, marketing boards and international organizations from Kenya, Malawi, Mozambique, Tanzania, South Africa, Uganda, Zambia and Zimbabwe. 

Addressing marketing and processing constraints that inhibit agrifood exports.
Constraints in the domestic supply chains of many countries have prevented them from exploiting market opportunities. This guide informs policy analysts about these issues and advises on measures to overcome the main constraints. 

Export crop liberalization in Africa. As a result of Structural Adjustment Programmes throughout Africa, the agricultural export sector witnessed significant changes. With a few notable exceptions, government marketing boards were replaced by private sector exporters, processors and crop buyers. This transfer of export crop marketing responsibilities was successful although there were problems, notably with regard to input supply, crop quality and processing. This bulletin reviews problems encountered and discusses ways of overcoming. 

Good law is essential for the effective functioning of marketing systems. Inappropriate law can distort and reduce the efficiency of the market, increase the costs of doing business and retard the development of a competitive private sector. The need for agricultural marketing to be conducted within a supportive regulatory framework is now increasingly recognised. Our publication Law and markets - Improving the legal environment for agricultural marketing addresses these issues.

Farmers threshing harvested wheat with a machine and also manually winnowing the grains from the chaff.

How to order publications

If you want to order copies of our publications, write to AGS-Publications@fao.org

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