Implications of supermarket procurement practices for farmers and traditional marketing systems
Increasing attention is being paid to the growth of supermarkets around the world. However, while identifying the growth of supermarkets and the changes in supply chains that have been caused by this growth, studies have made relatively little progress in identifying steps that need to be taken to help farmers adapt to the new realities of supplying fresh fruits and vegetables to large retailers. This paper looks at the impact of supermarket practices on small farmers in Asia and the way procurement channels have developed. It also considers the impact of supermarket growth on traditional marketing systems.