A guide to marketing costs and how to calculate them
The Guide explains in a simple way the concept of marketing costs. It provides brief advice on how to calculate such costs. Marketing margins are also discussed. In part, the aim of the Guide is to correct some of the widely held misunderstandings over marketing costs. Tradersʼ margins are often looked upon as being excessive. Frequently, this is because the observer lacks a full appreciation of all the costs involved. The Guide should also be particularly useful to marketing officers and extension workers who are called upon to advise farmers on marketing and prices.