Publication

Marketing improvement in the developing world

What happens and what we have learned

 

Marketing Improvement in the Developing World

 is designed for the use of policy-makers and marketing leaders in the developing countries, and to assist aid agencies and other organizations and institutions concerned with the development process. Officers of banks, commercial enterprises and other institutions engaged in developing country operations will also benefit from the experience assembled in this text.

 

The "Issues for discussion" section at the end of each chapter is designed to ensure that students become familiar with the structure of food and agricultural marketing in their own country.

 

 

 

 

 

Subject:
      Marketing policy
AGS main series:
  Other
Author:
  J. C. Abbott
Language:
  English
URL (link to the individual doc/info):
  ftp://ftp.fao.org/docrep/fao/010/w6751e/w6751e00.pdf