Publication

The implications of supermarket development for horticultural farmers and traditional marketing systems in Asia


Increasing attention is being paid to the growth of supermarkets in countries outside of North America and Europe. Numerous studies have been carried out, initially in Latin America and, more  recently,  in  Central  and  Eastern  Europe,  Southern  Africa  and  Asia.  However, these studies, while identifying the growth of supermarkets and the changes in supply chains that have been caused by this growth, have made relatively little progress in identifying steps that need  to  be  taken  to  help  farmers  adapt  to  the  new  realities  of  supplying  fresh  fruits  and vegetables  to  large  retailers. By bringing  together  supermarket  representatives, wholesalers, government officials, farmer representatives and those who work with farmers, at a workshop held  in  Kuala  Lumpur  in  October  2004, 2  it  was  hoped  to  contribute  to  an  increased understanding  of  the  issues  that  needed  to  be  addressed.  This  paper  is  based  on  the  one presented  to  that  workshop  by  the  author,  subsequently  amended  to  take  account  of contributions by the participants and research that has become available since October.

Subject:
  Agricultural marketing,     Linking farmers to markets
AGS main series:
  Other
Author:
  Andrew W. Shepherd
Publisher:
  FAO
Region:
  Asia and the Pacific
Year:
  2005
Language:
  English
File:
   asia_sups.pdf