The FAO/AFMA/FAMA Regional Workshop on The Growth of Supermarkets as Retailers of  Fresh  Produce  was  convened  in  Kuala  Lumpur, Malaysia  from  4th  to  7th  October, 2004. The workshop was attended by 61 participants representing eleven countries, the World  Bank,  the Government  of  the Netherlands,  FAO,  and  AFMA.  The  participating countries were Bangladesh, India, Indonesia, Malaysia, Myanmar, Pakistan, Philippines, Republic of Korea, Sri Lanka, Thailand and Vietnam. Participants  represented  supermarket  companies,  other  private  sector  marketing  and agribusiness  companies,  farmer  organizations,  government  departments,  development agencies, research institutions, wholesale markets and AFMA members.