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Urban Food Marketing  

As cities expand rapidly, the supply of food to them will become one of the major food security issues facing the world. FAO's Marketing Group has for a long time concentrated on this subject. Presently, it is conducting a number of city case studies with the objective of providing a detailed analysis and evaluation of the organization of the urban food marketing systems, the way they operate and their overall performance in terms of efficiency to satisfy the needs of city dwellers. The focus of the studies is on the capability of the urban food marketing system to cope with the rapid growth of the city and with the changes associated with income changes and/or the situation of the urban poor. Also, the studies will look into aspects of performance which are relevant to the sustainability of the system? Emphasis is not on the supply of specific food types but on the urban channels of distribution and marketing, facilities (i.e. infrastructure, wholesale and retail markets) and services (i.e. information, credit, advice and assistance) through which the food needs of consumers are satisfied. 

Food supply and 

distribution to cities 

A detailed study of urban food marketing in West African countries has recently been carried out under FAO project GCP/RAF/309/FRA. This programme is now being expanded to cover urban areas throughout the world, under the title "Food supply and distribution to cities." 
 
 

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