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Agricultural
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Urban Food Marketing
As cities expand rapidly, the supply of food to them will become one of
the major food security issues facing the world. FAO's Marketing Group
has for a long time concentrated on this subject. Presently, it is conducting
a number of city case studies with the objective of providing a detailed
analysis and evaluation of the organization of the urban food marketing
systems, the way they operate and their overall performance
in terms of efficiency to satisfy the needs of city dwellers. The focus
of the studies is on the capability of the urban food marketing system
to cope with the rapid growth of the city and with the changes associated
with income changes and/or the situation of the urban poor. Also, the studies
will look into aspects of performance which are relevant to the sustainability
of the system? Emphasis is not on the supply of specific food types
but on the urban channels of distribution and marketing, facilities
(i.e. infrastructure, wholesale and retail markets) and services
(i.e. information, credit, advice and assistance) through which the food
needs of consumers are satisfied.
Food supply and
distribution to cities
A detailed study of urban food marketing in West African countries
has recently been carried out under FAO project GCP/RAF/309/FRA. This programme
is now being expanded to cover urban areas throughout the world, under
the title "Food
supply and distribution to cities."
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