AGRICULTURAL MARKETING Home Page Francais Espanol Contents What's new Marketing policy Market information services Horticultural marketing extension Maize marketing extension Urban food marketing Marketing infrastructure Farm input marketing Marketing networks Marketing/Agribusiness textbooks Training links List of our publications See also Costs and margins Export crops Extension video Food into cities Inventory credit Legislation and marketing Retail markets Structural adjustment Wholesale markets Wholesale market management _____ Agricultural Support Systems Division Agriculture Department	Horticultural marketing training videos As economies develop, supply of horticultural produce to expanding urban populations becomes more critical. Links of the marketing chain have to be in place and farmers have to take on new commercial skills. With these changes comes the need to support farmers in improving the marketing and handling of their produce. Two videos are designed to be used as supporting training material for the manual,"Horticultural marketing - a resource and training manual for extension officers" (AGS Bulletin No. 76). The two videos are designed to enhance the ability of extension workers to support farmers in their marketing activities. They are likely to be used primarily by agricultural colleges in developing countries, both in the training of future extension workers and in the provision of refresher courses for existing extensionists. They can also be used to introduce the topic of horticultural marketing at University level and to train those who work in the horticulture industry, such as manages of retail and wholesale markets, farm managers, trnansporters, processors, etc. NGOs working with farmers will also find them useful. The videos are: Horticultural marketing - a training video Horticultural Marketing -Extension Techniques To order copies of these videos from FAO (price US$40.00 each), click on the icon below. Please specify format required (e.g. VHS/PAL, SECAM or NTSC). The videos are also available in French and Spanish. Return to Marketing Extension Return to Agricultural Marketing Home page

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Contents
What's new
Marketing policy
Market information services
Horticultural marketing extension
Maize marketing extension
Urban food marketing
Marketing infrastructure
Farm input marketing
Marketing networks
Marketing/Agribusiness textbooks Training links
List of our publications

Horticultural marketing

training videos

As economies develop, supply of horticultural produce to expanding urban populations becomes more critical. Links of the marketing chain have to be in place and farmers have to take on new commercial skills.

With these changes comes the need to support farmers in improving the marketing and handling of their produce. Two videos are designed to be used as supporting training material for the manual,"Horticultural marketing - a resource and training manual for extension officers" (AGS Bulletin No. 76).

The two videos are designed to enhance the ability of extension workers to support farmers in their marketing activities. They are likely to be used primarily by agricultural colleges in developing countries, both in the training of future extension workers and in the provision of refresher courses for existing extensionists.

They can also be used to introduce the topic of horticultural marketing at University level and to train those who work in the horticulture industry, such as manages of retail and wholesale markets, farm managers, trnansporters, processors, etc. NGOs working with farmers will also find them useful.

The videos are:

Horticultural marketing - a training video
Horticultural Marketing -Extension Techniques

To order copies of these videos from FAO (price US$40.00 each), click on the icon below. Please specify format required (e.g. VHS/PAL, SECAM or NTSC). The videos are also available in French and Spanish.

Return to Marketing Extension

Return to Agricultural Marketing Home page