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EGG MARKETING |
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This new guide provides information and advice to those concerned with the production and sale of eggs in developing countries with an emphasis on marketing, i.e. producing in order to meet market demand. Augmenting the production of laying chickens and improving farmers’ returns by effective production planning and marketing will improve farm incomes. The land and capital requirements to start a small enterprise are not great, yet farmers who market eggs on a regular basis have a valuable source of ready cash. Eggs provide an inexpensive and valuable source of nourishment. Before new or improved marketing methods are introduced, an accurate survey of current industry conditions should be made, and an understanding of production and consumption patterns and factors that have determined these should be developed. Marketing improvement programmes may range in their objectives from relatively simple changes in handling and packaging methods to a reorganization of the marketing channels. Frequently, important marketing improvements can be effected simply by correcting specific handling, transport, packaging, grading and storing methods. For marketing to be efficient, it must satisfy consumers' demands and preferences "Egg Marketing - A Guide for the production and sale of eggs " (Agricultural Services Bulletin No. 150) is available from FAO's Publications Unit The cost is US$14.00 (35% discount for developing countries) plus post and packaging. The Guide can also be downloaded below in pdf format. Download main document (1.1mb) Download Photos (see page 105 of Guide for list of photos) 1-5
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