Before any agroprocessing venture is started, or before an existing venture decides to expand its product line, an understanding of the market for the planned products is essential. "Market research for agroprocessors" by Andrew W. Shepherd describes, in fairly simple terms, the market research that agroprocessors can carry out, and some of the ways of doing such research. Market research can never guarantee success but it can certainly increase the likelihood that the new business will turn out to be profitable. It can identify at an early stage those processing ideas that are unlikely to lead to profitable operations. The guide is addressed to entrepreneurs and companies who are planning to develop or expand medium-sized agroprocessing businesses. It is also intended to be used by banks who need to understand the potential market before lending for agroprocessing; by consulting firms and individuals offering market research services in developing countries and by government agencies and policymakers interested in developing the agroprocessing sector. Extension workers and NGOs who are supporting individuals and groups planning to set up small rural processing ventures could also use parts of this guide. Download in PDF format (878kb)

Business management for small-scale agro-processors by Peter Fellows and Alexandra Röttger addresses micro and small-scale entrepreneurs who wish to improve and scale-up their business operations. It emphasises simple procedures to plan, monitor and control production, finance, inventories, quality and staff. Market research, product development and waste management are also covered. Download in pdf format (2.4mb)

Copies of these guides, which are free of charge, can be requested by e-mailing FAO