Increased production of agricultural crops depends not only on the development of higher-yielding varieties of seeds but also on the efficiency of the systems available to ensure that these seeds reach the farmer on time. Effective seed marketing is thus an essential component of activities to improve food security. The entire range of seed marketing activities is addressed in this publication. Methodologies for researching the market are reviewed and approaches for forecasting demand are considered. Ways of best organizing a company's product range to supply demand are then discussed, followed by a chapter on seed pricing. The publication considers seed distribution management and also reviews techniques of promotion, advertising, extension and demonstration. A final chapter discusses planning of these marketing activities.

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