Fruit and Vegetable Initiative for Health
A framework for promoting fruit and vegetable was established by FAO and WHO in 2004 to guide the development of cost-effective and effective interventions for the promotion of adequate consumption of fruits and vegetables for health at national or sub-national level.
In this process, national or local production capacities, traditional agricultural and dietary practices, prevailing patterns of nutrition, the health status of the population, and existing fruit and vegetable promotion programmes need to be taken into consideration.
This framework includes the following general principles in order to appropriately tailor fruit and vegetable promotion programmes to target group (s):
- Acceptability – quality, taste, safety, type of food, cultural sensitivity
- Equity – including underprivileged
- Holistic or integrative approach
- Marketing and creating awareness of fruits and vegetables in foods and food programmes.
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