Jamaicans living in several areas in the rural sections of the nation, will be able to join in the benefits of the Rural Agricultural Development Authority’s (RADA) upcoming Farmers Market to be held Wednesday, 29 June 2011.
The largest staging to date since the RADA brainchild began in January of this year, this Farmers Market will be hosted at several different locations island wide and represents the first time; this many locations are being used to host the RADA Farmer’s Market phenomenon.
Alexander Powell, chief executive officer of the Rural Agricultural Development Authority (RADA) says the markets will be held in Negril, Mandeville, Port Antonio, Port Maria, Portmore, Montego Bay, and two locations in St Andrew - the Ministry of Agriculture on Hope Road and Michi's Supercentre on Washington Boulevard.
Powell says the last one for the year, to be held in Michi's parking lot, is a new thrust in private-sector partnership, as the hosts will supply the required infrastructure such as tents and RADA will have technical input, such as information on the farmers attending.
Mr. Powell says - "Generally, it is farm-gate price plus the cost of transportation. So you could find that if a man comes from St Elizabeth his price may be a little bit higher than the person who comes from upper St Andrew (for a farmers' market in the Corporate Area,".
RADA maintains that there is not much variation in the market, maybe $5, $7.
The pricing regime is maintained for the private-sector partnerships, where the host venue has no influence on pricing.
The farmers are selected for participation based on RADA's criteria. They have to be registered farmers and in a position to bring a certain quantity of produce to the market.
The Farmers Market will be complemented at the Ministry of Agriculture location by a Food Court access for its patrons at the Ministry of Agriculture location.
The projected time of the markets’ opening is between the hours of 8 a.m. to 6 p.m.