Food production is the largest user of water, particularly in Africa. Yet it has the quietest voice. AWM needs strong positive messages – water for food, water for wealth, water for life. Advocacy for AWM is an immediate priority. Existing networks are already in place and should be used to create ‘AWM champions’ across the region.

Main activities within this component are:

• Identify, develop and network AWM champions.
• Build and disseminate messages targeting those who influence the development of national water strategies, but who may not have a good knowledge of AWM (including politicians and journalists).
• Strengthen the research-policy dialogue in order to promote AWM research results and best practices among decision-makers.
• Provide a platform for dialogue between countries and donors.