Agricultural diversification is considered an essential tool to further promote rural development. Floriculture area is gradually drawing the attention of the agribusiness planners and entrepreneurs. The production of flowers is highly labour intensive and considered promising to raise the productivity of small sized farms and to generate income, especially for women, who account for more than half of the labour force in the country.
Commercial floriculture production in the country is constrained by poor access to technologies for production and post harvest management. The product range is small with narrow varietal base. Ignorance about new/improved technology packages denies the growers the inherent potential of their enterprise. Knowledge about post harvest management, critical to obtaining quality produce for the market, is poor. The extension network is nearly absent. The floriculture technology personnel have little exposure to advances in the field and are not able to adequately address the technology needs of the growers.
The TCP is planned to address most of these constraints and create support systems on a sustainable basis. The TCP assistance will play a major role in enabling an integrated approach to floriculture development. Three Project locations in north (Hanoi), south (Da Lat) and northwest (Sapa) will be the sites for Project interventions, where demonstrations will be laid out and structured training modules for various stakeholders will be implemented. The Project interventions are also likely to catalyze private sector initiatives, which in turn will lead to synergies within the floriculture sector.
The project will provide the services of one retired International Floriculture Specialist for four months in four missions, of one TCDC International Post Harvest Management Specialist for two months in two missions and of one TCDC International Floriculture Marketing Expert for two months in two missions. It will also cover FAO technical support services (21 days) from the Agricultural group in the Regional Office for Asia and Pacific. In addition, the project will cover official travels, international and in-country training, equipment and general as well as direct operating expenses.
Three pilot projects established in north (Hanoi), south (Da Lat) and northwest (Sapa), to serve as focal units for floriculture development in their regions.
1. Superior varieties of major flower crops (chrysanthemum, rose, carnation, anthurium, gladiolus & lilium) introduced from sources within the country and outside, and mechanism for the availability of quality planting material on a sustainable basis established.
2. Production and productivity of major flower crops increased through infusion of better technology inputs and demonstrations.
3. Floriculture producers equipped with advanced knowledge on production and post harvest management.
At the end of the project, the Government will ensure the continuation of the activities initiated through integration of the project activities into their ongoing programmes in the sector; assuring continuation of the project team of trained experts to lead and conduct such programmes, and provide the necessary funds to support the activities.
The project will be an effective instrument in promoting the adoption of integrated practices for production and post harvest management introduced, that will contribute to meeting the goals of the National Strategy for Floriculture Development in developing floriculture as an environmentally friendly enterprise based on market needs.
Active participation and involvement of the concerned staff from the Institute of Agricultural Genetics (AGI) and the three coordinating centres of the project sites in the capacity building programmes under the TCP will ensure effective follow up for the development of the sector.
The effectiveness of the project implementation will depend on AGI providing the initial support in organising the Project Team and ensuring association of the Centre for Flowers and Ornamental Plants staff in the process of developing the project implementation schedules. Identification of the exact locations for the three project units and assuring the availability of basic facilities at these sites for implementing the project, is critical to the success of the project implementation.