Methodological Guide for Designing and Implementing a Multimedia Communication Strategy

Communication for Development - Manual 2
A Bilingual Regional Workshop

Methodologies for Designing and Implementing Multimedia Communication Strategies and National Communication Policies
Niamey, Niger 1-5 April 2002


Table of Contents

The Communication for Development Group
Extension, Education and Communication Service
Research, Extension and Training Division
Sustainable Development Department

FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS
Rome, 2002

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© FAO 2002

Table of Contents

Abbreviations

Foreword

Preface

Introduction

1. Process of drawing up of a multimedia communication strategy

1.1 Planning models for a communication for development strategy
1.2 The generic process of planning a communication for development strategy

2. Application of the process of drawing up a multimedia communication strategy

2.1 Analysis of the situation

2.1.1 Fields for investigation
2.1.2 The methods and techniques of research for communication

2.2 Drawing up the strategy

2.2.1 The strategic framework
2.2.2 Operational plan for the strategy

2.3 Validation of the strategy

2.3.1 The strategy document
2.3.2 The process of validation of the strategy

2.4 General overview of the planning and implementation of the communication: practical considerations

2.4.1 Major elements in planning communication
2.4.2 Major aspects and implementation steps in a communication activity
2.4.3 Various media in rural development

Annexes

1. Planning framework for an iec strategy
2. Framework for monitoring and evaluation of a communication strategy
3. Work plan

Indicative bibliography