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The growth of the urban areas represents a great challenge to the marketing of fishery products, given the perishable nature and the contribution to food security of these products. The challenge concerns principally the low income consumers and it is with this aim that it was recommended to gather information regarding the experiences in large urban areas in Southeast Asia with relevant details on low-cost fish retailing equipment and facilities. The document reconciles case studies conducted in Manila, Kuala Lumpur, Singapore and Bangkok.

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