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A. THE CASE OF MALI

by

Cheickna H.Diarra

Introduction

The Republic of Mali went through a serious economic, financial and political crisis which affected all the socio-economic life of the country, and the end results were the March 1991 social disturbances and the advent of a democratically elected regime.

The crisis did not spare the communication sector as well, whose means were not only reduced, but were also questioned due to the unilateral use that was made of it: imposition of passwords and other instructions given by the only existing party and the regime then on power through the means of communication that were exclusively controlled by the State.

This vertical form that prohibits any type of exchange, discussion, or consultation led the population, especially the rural majority, to be disinterested in any government action. The rural peasantry behaved like a stranger to the imposed development and refused to collaborate, whenever it was asked to.

The popularization operations lost all credibility due to the methods used. All those negative aspects were underlined by the state generals of the rural peasantry organized by the transitional government in 1991.

The new Malian authorities, conscious of the role and the place that Communication for Development can play in the country’s situation, thought of elaborating a National Communication for Development Policy based on democratic principles and the wide options of the socio-economic development of the country. Therefore, a workshop was held from 4th to 11th October 1993 in Bamako, to define a National Communication for Development Policy. This important workshop, in which 130 participants from different state institutions and structures, the civil organizations, research institutions, bi-lateral and multi-lateral cooperation organizations took part, got the technical and scientific support of the UNDP and the FAO.

I. The Process of Designing the National Communication for Development Policy (NCDP) in Mali

1. THE NATIONAL WORKSHOP FOR THE DEFINITION OF THE NCDP

The national workshop for the definition of the National Communication for Development Policy in Mali, held from 4th to 11th October 1993, led to the adoption of a final 40 pages document titled: National Communication for Development Policy.

The workshop gathered about 130 participants representing:

The workshop benefited from the efficient contribution of the staff of the FAO Headquarters’ Communication for Development group, for the technical and scientific support throughout the Committees works.

The workshop was also given a particular attention by the Malian national authorities, which explains the important number of participants from the technical ministries. The most important thing was that the opening and closing ceremonies were attended by the Minister of State in charge of Territorial Administration, who officially represented the Prime Minister, Head of Government, and the Minister of Culture and Communication.

The United Nations System was represented at these ceremonies by the UNDP Resident Representative in Mali, the FAO Deputy General-Director and the FAO Representative in Mali.

Beyond the formal character of the opening and closing official ceremonies, the effective presence (and the open interest for the success of these works) of these different Very Important Personalities, as well as the presentations that they wanted to deliver in their respective speeches, largely contributed to enhance the importance and the quality of the national workshop, whose tasks registered a remarkable assiduity from the participants.

On the methodological aspect, the proceedings of the workshop were carried out alternatively in committees and in plenary sessions. Five working groups were constituted with the following mandates.

Group 1: Definition of the Objectives of the National Communication for Development Policy and the Role of the Stakeholders

Mandate of Group 1:

Group 2: Definition of the Legal and Institutional Framework of the National Communication for Development Policy

Mandate:

Group 3: Media and Technological Choices

Mandate of Group 3:

Within the framework of its mandate, the Group 3 gave a particular attention to traditional media (status, state of the research, specific constraints) and made recommendations related to the use of traditional media within the framework of the National Communication for Development Policy.

Group 4: Training in Communication for Development

Mandate of Group 4:

Group 5: Action Thrusts and Strategies for Communication for Development

Mandate of Group 5:

Three sub-committees were set up to:

The Plenary Sessions

The functions of the plenary sessions were on one hand, to present to the whole participants the results of the work carried out by the different working groups, and on the other hand, to validate the principal conclusions and points of recommendation made by the groups. Systematically, each working day terminated with a plenary session in which all participants took part. The conclusions of the working groups were presented by the chairman and the secretary of each group. The alternation of plenary sessions and restricted working groups contributed to strengthen the participative character of the workshop, which solicited the effective contribution of each participant.

The Summary Sessions

The Summary Sessions were conceived and organized with a view of ensuring a better follow-up of the works of the workshop, within the working groups, and at the level of the plenary session as well. They were generally attended by the staff of the FAO Headquarters, the principal consultant, the moderators and secretaries of the working groups and workshop’s general secretariat. Practically, these summary sessions contributed to enhance the quality of the final documents of the workshop and made it possible to stick to the initial working agenda.

2. THE PROCESS OF FORMULATING THE NCDP

The process of formulating the National Communication for Development Policy followed the under-mentioned methodological stages:

The workshop for the definition of the National Communication for Development Policy obtained the following results:

The Government of Mali got the financial support from the UNDP and the technical assistance of the FAO through the TCP/MLI/1357 project.

3. THE NATIONAL COMMUNICATION FOR DEVELOPMENT POLICY IN MALI

The Principles and Objectives of the National Communication for Development Policy

The general principles of the National Communication for Development Policy adopted by Mali were:

The general objectives of the National Communication for Development Policy (NCDP) were:

Besides, the NCDP must participate in consolidating the democratic, institutional and political achievements, including the citizens’ awareness of their rights and duties, and the State, of its responsibilities and authority.

The specific objectives of the NCDP were:

Therefore, the National Communication for Development Policy was expected to be a global response that was wished by the Malian authorities, to the different challenges that the Malian society was to face after two decades of an autocratic regime.

The aspirations that reflect the numerous objectives aimed at were the consequence of recovered liberty. The period of formulation of the NCDP in Mali was characterized by:

The NCDP should also take into account the main development programs under elaboration or being implemented in the country, in the fields of health, rural development, education, etc...

The Implementation Measures of the NCDP

The Implementation Measures of the NCDP were defined during the workshop for the definition of the National Communication for Development Policy. The participants at the workshop, concerned about the rapid implementation of the NCDP, identified and recommended institutional measures, which would facilitate the best conditions for the implementation of the NCDP in order to achieve the different objectives set. These measures were:

The aim was to equip the National Communication for Development Policy with a coordination and implementation structure, having sufficient authority so that its recommendations and decisions gets the adherence of all the collaborators, and the National Commission for Communication for Development acting under the direct authority of the Prime Minister, Head of Government.

II. The Methodology for Designing the National Communication for Development Policy in Mali: Assets and Constraints

The definition of a National Communication for Development Policy was a response to the Malian authorities concern to have available a framework of reference for all the collaborators, internal and external partners, of the development process in Mali. As already underlined, the Malian authorities were, at the same time, concerned about creating conditions for a better involvement of the background population, by inverting the methods and practices of identification, conception, implementation and assessment of development projects and programs, whose beneficiary is the population.

Mali was the first country to initiate the exercise of elaborating a National Communication for Development Policy.

As such, the process implemented in Mali launched the tools that will later be refined for further exercises in Guinea Bissau and Burkina Faso for the definition of a National Communication for Development Policy in these countries.

The analysis of the steps involved in the elaboration of the NCDP in Mali brings to light the different favourable factors and the constraints that marked the process.

1. IDENTIFYING THE TOPICS AND COMMUNICATION SECTORS TO BE DIAGNOSED

1) Assets

Practically, this aspect did not experience particular difficulties. A consensus was reached on the different sectors of study. The recruitment of national consultants did not also experience any difficulty. It was decided to constitute research teams - with two experts per team - to carry out the different studies.

2) Constraints

The main constraints noted at this stage could be the very generalised character of some studies, that appeared to be more descriptive than critical. As a result, the recommendations were most of the time general.

3) Suggestions

Ensure that all the consultants have a same understanding of the terms of reference of the studies to be conducted. The organization of a pedagogical workshop can be a response to this concern.

2. PRODUCING THE DOCUMENT ON THE SYNTHESIS OF THE SECTORIAL STUDIES

1) Assets

The summary document that was elaborated allowed the participants to have a reference document, giving the general guidelines for the national workshop and showing the situation of each communication sector in Mali.

2) Constraints

The summary document, which was often brief in presenting the inventory per sector, was used more than the sectorial studies carried out by the consultants. These were not always referred to sufficiently during the workshop, to explicit their conclusions and recommendations contained in the sectorial studies.

3) Suggestions

The national consultants should have been consulted during the national workshop, within the framework of the activities carried out by the different groups and committees, where their conclusions and recommendations could have been widely discussed.

3. NATIONAL WORKSHOP FOR THE DEFINITION OF A NATIONAL COMMUNICATION FOR DEVELOPMENT POLICY

1) Assets

The workshop made efforts regarding information at the level of the public media (namely the radio and television), to present its objectives and the expected outcomes.

The national authorities showed a real political will to organize the workshop, and this interest was shown throughout the proceedings (presence of many government cabinet members to the official ceremonies, assurances given as to the readiness to address the recommendations that will be made by the workshop, etc.).

2) Constraints

The constraints were many:

3) Suggestions

III. Implementation of the National Communication for Development Policy in Mali

As the first country to experiment the formulation exercise of a National Communication for Development Policy, Mali has now the hindsight of more than six years compared to the period of elaboration of the NCDP.

The assessment of the implementation process of the communication policy was subject first to a study initiated by the Ministry of Communication of Mali, with the support of the UNFPA, in 1999. This study ("Report of the diagnosis study for the revival of the National Communication for Development Policy", by Abdoulaye Malick and Traore et Bobo Keita, independent consultants), was within the framework of the initiatives of the Government of Mali aimed at reviving the National Communication for Development Policy, after a diagnosis of the state of implementation of the priority actions program that resulted from the October 1993 national workshop. The aim was also to reiterate the political willpower of the Malian authorities in favour of the NCDP, after a period of lethargy.

The analysis of the implementation of the NCDP process in fact made it possible to observe two distinct phases the process went through: a dynamic phase in which concrete actions by different actors within the framework of the recommendations made by the national workshop were achieved; and a second phase characterized by the weakening of activities and the lack of coordination.

Within the framework of the implementation of the main recommendations of the workshop for the definition of a National Communication for Development Policy, the main concrete actions have been achieved by the Government, the development partners and the internal partners.

1. MEASURES IMPLEMENTED BY THE GOVERNMENT

2. MEASURES IMPLEMENTED BY DEVELOPMENT PARTNERS

3. MEASURES IMPLEMENTED BY INTERNAL PARTNERS

The workshop for the definition of a National Communication for Development Policy recorded the participation of representatives of associations, NGOs, professional organizations and internal partners in the development process. In spite of the real interest shown then by the participants, very few concrete implementation of the NCDP actions by these sectors can be pointed out. However, at this level, the diagnosis study for the revival of the NCDP revealed:

The analysis of the implementation of the NCDP process in Mali brings forth a certain number of factors that favourably contributed to the initiation of concrete actions within the framework of the NCDP on one hand, and on the other hand, some factors that brought forth some handicaps, which hampered the implementation of the NCDP.

The advantages of the implementation of the NCDP were:

The main constraints of the implementation of the NCDP were:

IV. Lessons Learnt

The lessons learnt are numerous. The analysis of the whole process makes it possible to draw out the following main lessons:

1. The definition and formulation of a Communication for Development Policy was to address the need felt by all the development actors (Government, development partners, civil society);

2. In the formulation exercise, all the potential parties involved were not associated at all levels (local, regional, national);

3. The gender dimension was not taken into account in the composition of the representatives at the workshop;

4. The NCDP must take into account the decentralization policy in order to be in conformity with the new socio-economic and political environment of the country;

5. The definition of the institutional framework was a source of further difficulties like the absence of a consensus on the institutional anchorage and the lack of consultation between the participating parties;

6. The weak participation of the rural peasantry, associations and civil society organizations had as consequence, the non-involvement of these actors in the implementation of the NCDP, and their ignorance of the NCDP;

7. The program of activities in the short, medium and long terms adopted by the workshop did not assess the resources (human, material and financial) necessary for the implementation process;

8. The lack of structures for the implementation of the NCDP (for the coordination and implementation of the activities) was the cause of the loss of the institutional memory of the NCDP;

9. The UNDP and FAO support project to the Government ought to have gone beyond the NCDP definition and formulation exercise, to include the support to the Government in setting up the implementation structure (Executive Secretariat and the Communication for Development Committee that were to be created within the Ministry in charge of Communication).

V. Recommendations to Countries Interested in Elaborating a National Communication for Development Policy

The definition exercise of the National Communication for Development Policy and the difficulties met in its implementation in Mali necessitates, based on the lessons learned, to make the following recommendations:

1. One of the essential and indispensable conditions for the success of the NCDP is the expression of the political will by the national authorities to support the exercise;

2. The definition of the NCDP must be made by taking into account the local, regional and national levels. Consultations will be organized at these different levels, for a real involvement of the populations and guarantee their appropriation of the process;

3. As the definition of a NCDP is not an end in itself, it is necessary to carry out an exhaustive assessment of the program of actions, with a view to including it as a component within the program of cooperation with development partners. The holding of a roundtable of financial partners is an essential step in the implementation of the NCDP;

4. In a first phase, the implementation of the NCDP should be entrusted to a project type of structure, or to the national communication for development programme, in charge of the technical coordination of the NCDP. The Communication for Development Committee will assume the orientation function at the national level. The composition of the structure will be softened, but will necessarily include skills in assessment and follow-up;

5. As the Communication for Development Committee can be a heavy structure, it could be envisaged the setting up of technical committees at the sectorial levels, for the definition of sectorial communication for development strategies, and the coordination at the sectorial level;

6. The training of human resources in communication for development at the different levels (professionals of communications, popularization agents, development agents and facilitators), in order to constitute a "critical mass" that can direct the communication for development activities and guarantee its good implementation. The availability of human resources in the field of communication for development also constitutes a capacity of the country for a real appropriation of the NCDP (at the conception level, planning and implementation, and assessment);

7. The sharing of experiences with the countries that have already defined and implemented the NCDP like Mali, Guinea Bissau, Burkina Faso, Central African Republic and Senegal.

Conclusion

By deciding to formulate a National Communication for Development Policy (NCDP), the concern of the Malian authorities was to follow up closely the new democratic context in which the country entered, after more than two decades of dictatorial regime. The basic principles of the NCDP are founded on the conscious and voluntary participation of the population in managing their own development. The NCDP must create the conditions of a real dialogue between the development partners in the process.

Conscious of the determinant role of communication in this process, the Malian authorities had undertaken to proceed to an assessment of the implementation exercise of the NCDP. To carry out successfully this exercise, Mali must get the support of development partners, namely the FAO and the UNDP. The lessons got in carrying out the NCDP formulation exercise in the different countries, are a mines deposit which Mali needs to create the conditions for a revival of "its" NCDP.

On the contrary, the lessons learnt from the Malian experience comfort the methodological advancement carried out since the formulation and the implementation of the NCDP.


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