Agricultural products, plants, raising livestock. For example vegetables, fruit, herbs, raising pigs, traditional chickens, bamboo grubs.
Products which are food, processed food.
Handicrafts, weaving, embroidery, fake flowers, dried flowers, basketry, jewelry.
Service business, ecotourism, nature tourism, herbal sauna, foot massage.
It is accepted, it is a trend. For example, vegetables, herbs, organic vegetables, food for health.
A unique product. For example Yao embroidery, use of dery seeds by Karen, Karen weaving.
There are differences between it and other products, its not the same as anyone, its strange.
The product is hard to find, rare.
It is made using local wisdom.
It is produced by hand, it's a handicraft.
It conserves art, it passes on culture and society.
Natural product.
Product made by people with few opportunities. For example Hill Tribe people, rural women, poor people, sick people, orphans.
It's a product which does not impact on nature or the environment
It is traditional design, that is being conserved.
It is a new design that fits in with current trends. It is suitable to use in the present, it fits the needs of the market.
Packaging is a box, or pretty packet.
Box or package which can keep the product in good condition.
Box or package which can make the product convenient to use or transport.
Package does not use foam or plastic which will be left over as rubbish after use.
Package is from nature, which will disintegrate or can be recycled.
The quality is good, pretty and strong.
The quality is consistent.
The product can be kept for a long time.
It is easy to look after.
Has received quality assurance, has received an award.
