Marketing extension guide 5

5
Marketing extension guide

Horticultural Marketing

by
Grahame Dixie


FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS
Rome 2005

 

Table of Contents


For further copies of this publication and for information on FAO's activities related to agricultural marketing please contact:

Agricultural Marketing Group
Agricultural Support Systems Division
Food and Agriculture Organization of the United Nations
Viale delle Terme di Caracalla
00100 Rome, Italy

Fax: (+39)-06 57056850
E-mail: AGS-Registry@fao.org
http://www.fao.org/ag/AGS/subjects/en/agmarket/agmarket.html

ISSN 1020-7317

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© FAO 2005


Contents

Acknowledgements

1. An introduction to horticultural marketing

2. Helping producers to farm profitably

3. Supply and demand

Case Studies of Successful Marketing Extension

4. Marketing extension

5. Helping farmers to understand the market

6. Helping farmers to decide what to do

7. Producing for the market

8. Post-harvest handling

9. Improving marketing arrangements

Annexes

Further reading

Back Cover