MARKETING OF AQUACULTURED SEABASS AND SEABREAM FROM THE MEDITERRANEAN BASIN

	STUDIES AND REVIEWS	No. 82
	GENERAL FISHERIES COMMISSION FOR THE MEDITERRANEAN MARKETING OF AQUACULTURED SEABASS AND SEABREAM FROM THE MEDITERRANEAN BASIN by Marie-Christine Monfort FAO Consultant
FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS Rome, 2007
	Download ZIP version - 497 Kb Kb Download Full PDF version - 667 Kb

The designations employed and the presentation of material in this information product do not imply the expression of any opinion whatsoever on the part of the Food and Agriculture Organization of the United Nations concerning the legal or development status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries.

ISBN 978-92-5-105668-4
ISSN 1020-9549

All rights reserved. Reproduction and dissemination of material in this information product for educational or other non-commercial purposes are authorized without any prior written permission from the copyright holders provided the source is fully acknowledged. Reproduction of material in this information product for resale or other commercial purposes is prohibited without written permission of the copyright holders. Applications for such permission should be addressed to the Chief, Publishing Management Service, Information Division, FAO, Viale delle Terme di Caracalla, 00100 Rome, Italy or by e-mail to [email protected]

Monfort, M.C.
Marketing of aquacultured seabass and seabream from the Mediterreanean basin.
Studies and Reviews. General Fisheries Commission for the Mediterranean. No. 82.
Rome, FAO. 2007. 50p.

ABSTRACT

Mediterranean finfish species such as the European seabass and the gilthead seabream have, over the last two decades, been attracting considerable attention among aquaculturists and investors. The net result has been a rapid increase in the supply of the finfish to European markets. Accessing these markets with the right product at the right price is a key factor in the success of any commercial aquaculture project. This report describes the current status of the European market for these and other finfish species and the major characteristics of marketing farmed fish in the Mediterranean basin.

Part 1 of the report gives an overview of the global European market, including developments in finfish production and marketing performance. Part 2 reviews major market traits of the European seabass and the gilthead seabream as well as other finfish including tilapia. It discusses suppliers to Europe, prices, marketing strategies and product types. Part 3 presents important European market characteristics such as product quality, consistency of supplies and competitive prices. Part 4 gives key figures regarding aquaculture production by country. Part 5 outlines farming technologies that may be more suited to certain Mediterranean countries and may offer new investment opportunities.

CONTENTS

Introduction

1. Overview of the market

1.1 Production development
1.2 Marketing performance

2. Major market traits of finfish by species

2.1 Seabass (Dicentrarchus labrax)
2.2 Seabream (Sparus aurata)
2.3 Tilapia

3. Mediterranean farmed fish: What do markets want?

3.1 Southern Mediterranean local markets
3.2 European markets

4. Aquaculture production by country

4.1 Albania
4.2 Algeria
4.3 Croatia
4.4 Cyprus
4.5 Egypt
4.6 France
4.7 Greece
4.8 Israel
4.9 Italy
4.10 Lebanon
4.11 Libyan Arab Jamahirya
4.12 Malta
4.13 Morocco
4.14 Slovenia
4.15 Spain
4.16 Syrian Arab Republic
4.17 Tunisia
4.18 Turkey

5. New farming technologies

5.1 New production technologies used in fresh and marine
fish aquaculture in Mediterranean countries

APPENDIXES

1. Customs duties
2. EU imports data
3. Organic fish farming EU project
4. Development of products and marketing options: the example of salmon in France
5. Large-scale offshore fish farms in the Pacific

BIBLIOGRAPHY