Authors: Colin Fraser and Sonia Restrepo EstradaYear: 1996
FOREWORD
PREFACE AND ACKNOWLEDGMENTS
ABBREVIATIONS
SUMMARY
PART I: COMMUNICATION FOR PARTICIPATION AND CHANGE
1. BACKGROUND Mexico in search of its economic future Mexico's rural scene Farmers under pressure NAFTA, neo-liberalism, and agrarian reform in reverse The agro-ecological scene and agricultural production The hard lesson of Plan la Chontalpa Planning a return to the tropical wetlandsThe development challenges in the tropical wetlands 2. THE GENESIS OF A DEVELOPMENT PROGRAMME FOR THE TROPICAL WETLANDS AND ITS RURAL COMMUNICATION SYSTEM An integrated approach Some borrowed video equipment sets a trend The birth of PRODERITH and its institutional background International support for PRODERITH 3. THE FEATURES OF PRODERITH Strategies and objectivesAn overview of the PRODERITH methodology 4. THE RURAL COMMUNICATION SYSTEM AND ITS WORK Communication for situation analysis, motivation and participation Communication in training and educationCommunication at the institutional level 5. OPERATIONAL ASPECTS OF THE RURAL COMMUNICATION SYSTEM A centralised operation Production of communication materials Communication staff and their training Equipment aspectsSome achievements of the Rural Communication System under PRODERITH 6. PRODERITH II AND A CHANGE OF CONTEXT The difficulties of replicating pilot experiences on a large scaleThe decline of technical assistance 7. THE COMMUNICATION SYSTEM IN THESE CHANGING CIRCUMSTANCES The network notionA proposal to decentralise the Communication System and transfer it to peasants 8. THE NEW COMMUNICATION STRATEGY- THE REALITY IN THE FIELD Decentralizing the Rural Communication System Creating communication capacity in the communities Attempts to transfer the Regional Communication Units to farmer's associations Technical assistance and communication for development Communication mobilises communities to action The sound systems in the Local Communication Units Training of staff and of people from the communities The production of materials Presenting the materials in the communities The network notion in practiceThe addition of a "social participation" function and an institutional decision 9. TRANSFERRING THE IRRIGATION DISTRICTS TO THEIR USERS - A COMMUNICATION CHALLENGE The role played by communication in the transfer processCommunication after the transfer 10. COSTS OF THE RURAL COMMUNICATION SYSTEM 11. RURAL COMMUNICATION AND PARTICIPATION IN MEXICO - PROBLEMS AND PROSPECTS Many successes but some failures too Participatory approaches in the future? Institutional contradictions Centralization and decentralization Consolidating the Regional Communication UnitsWhat future for communication and participation?
1. BACKGROUND
Mexico in search of its economic future Mexico's rural scene Farmers under pressure NAFTA, neo-liberalism, and agrarian reform in reverse The agro-ecological scene and agricultural production The hard lesson of Plan la Chontalpa Planning a return to the tropical wetlandsThe development challenges in the tropical wetlands
Mexico in search of its economic future
Mexico's rural scene
Farmers under pressure
NAFTA, neo-liberalism, and agrarian reform in reverse
The agro-ecological scene and agricultural production
The hard lesson of Plan la Chontalpa
Planning a return to the tropical wetlands
The development challenges in the tropical wetlands
2. THE GENESIS OF A DEVELOPMENT PROGRAMME FOR THE TROPICAL WETLANDS AND ITS RURAL COMMUNICATION SYSTEM
An integrated approach Some borrowed video equipment sets a trend The birth of PRODERITH and its institutional background International support for PRODERITH
An integrated approach
Some borrowed video equipment sets a trend
The birth of PRODERITH and its institutional background
International support for PRODERITH
3. THE FEATURES OF PRODERITH
Strategies and objectivesAn overview of the PRODERITH methodology
Strategies and objectives
An overview of the PRODERITH methodology
4. THE RURAL COMMUNICATION SYSTEM AND ITS WORK
Communication for situation analysis, motivation and participation Communication in training and educationCommunication at the institutional level
Communication for situation analysis, motivation and participation
Communication in training and education
Communication at the institutional level
5. OPERATIONAL ASPECTS OF THE RURAL COMMUNICATION SYSTEM
A centralised operation Production of communication materials Communication staff and their training Equipment aspectsSome achievements of the Rural Communication System under PRODERITH
A centralised operation
Production of communication materials
Communication staff and their training
Equipment aspects
Some achievements of the Rural Communication System under PRODERITH
6. PRODERITH II AND A CHANGE OF CONTEXT
The difficulties of replicating pilot experiences on a large scaleThe decline of technical assistance
The difficulties of replicating pilot experiences on a large scale
The decline of technical assistance
7. THE COMMUNICATION SYSTEM IN THESE CHANGING CIRCUMSTANCES
The network notionA proposal to decentralise the Communication System and transfer it to peasants
The network notion
A proposal to decentralise the Communication System and transfer it to peasants
8. THE NEW COMMUNICATION STRATEGY- THE REALITY IN THE FIELD
Decentralizing the Rural Communication System Creating communication capacity in the communities Attempts to transfer the Regional Communication Units to farmer's associations Technical assistance and communication for development Communication mobilises communities to action The sound systems in the Local Communication Units Training of staff and of people from the communities The production of materials Presenting the materials in the communities The network notion in practiceThe addition of a "social participation" function and an institutional decision
Decentralizing the Rural Communication System
Creating communication capacity in the communities
Attempts to transfer the Regional Communication Units to farmer's associations
Technical assistance and communication for development
Communication mobilises communities to action
The sound systems in the Local Communication Units
Training of staff and of people from the communities
The production of materials
Presenting the materials in the communities
The network notion in practice
The addition of a "social participation" function and an institutional decision
9. TRANSFERRING THE IRRIGATION DISTRICTS TO THEIR USERS - A COMMUNICATION CHALLENGE
The role played by communication in the transfer processCommunication after the transfer
The role played by communication in the transfer process
Communication after the transfer
10. COSTS OF THE RURAL COMMUNICATION SYSTEM
11. RURAL COMMUNICATION AND PARTICIPATION IN MEXICO - PROBLEMS AND PROSPECTS
Many successes but some failures too Participatory approaches in the future? Institutional contradictions Centralization and decentralization Consolidating the Regional Communication UnitsWhat future for communication and participation?
Many successes but some failures too
Participatory approaches in the future?
Institutional contradictions
Centralization and decentralization
Consolidating the Regional Communication Units
What future for communication and participation?
PART II: INFORMATION AS A VALUED FARM INPUT - A PILOT EXPERIENCE IN SONORA, MEXICO
1. SONORA'S FARMERS STRUGGLING TO COMPETE
2. THE TECHNICAL INFORMATION AND COMMUNICATION UNIT
Creating of the Unit The Technical Information and Communication Unit in Action How are farmers receiving and using the information? Costs of the Technical Information and Communication Unit Problems of the Technical Information and Communication Unit
Creating of the Unit
The Technical Information and Communication Unit in Action
How are farmers receiving and using the information?
Costs of the Technical Information and Communication Unit
Problems of the Technical Information and Communication Unit
3. SOME LESSONS FROM THE TECHNICAL INFORMATION AND COMMUNICATION UNIT
OVERALL CONCLUSIONS
BIBLIOGRAPHY
