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Module 3: Micro-enterprise management


Module 3: Micro-enterprise management

INTRODUCTION

Module 3 addresses the management of micro-enterprises at the implementation stage. It is important for field workers to assist micro-entrepreneurs in problem-solving of their micro-enterprises and offering useful suggestions as a result. This module is designed for participants to acquire the knowledge, skills and attitude in providing technical assistance to micro-entrepreneurs to ensure continued success or growth of their businesses.

OUTPUT OBJECTIVES

At the end of Module 3, participants will be able to:

Topic 1: Management areas, skills and tools

Background and Rationale

To obtain profit is the main goal why micro-entrepreneurs engage in business. Proper management is the key for success. Field workers have a role in assisting micro-entrepreneurs in improving their management skills.

In this topic the major areas of management and the required management skills of micro-entrepreneurs will be identified, and participants will acquire the knowledge, attitude and skills in preparing and reading financial records and statements.

Output Objectives

At the end of the topic, participants will be able to:

Materials

Newsprint, adhesive tape, felt tip pen

Activity 1: Introduction to micro-enterprise management

Time: 30 minutes

Steps:

Visual Aid 1-5 Common Weaknesses and Constraints of Micro-Entrepreneurs

Visual Aid 1-6 Type of Project Assistance to the Micro-Entrepreneur

Visual Aid 3-1 Management Areas and Skills

Activity 2: Introduction of financial records

Time: 45 minutes

Steps:

Worksheet 2 Cash Record

Worksheet 3 Income Statement

Visual Aid 3-2 Cash Record

Transaction

Answer

1. loan from the group

Inflow

2. repaid loan to the group

Outflow

3. bought equipment

Outflow

4. bought materials

Outflow

5. husband paid back money he borrowed from the enterprise

Inflow

6. deposit additional savings to group

Outflow

7. goods consumed by husband

Not recorded, not a cash transaction

8. harvest reduced by half

Not a cash transaction, not recorded

Activity 3: Preparation and reading of financial records

Time: 3 hours

Steps:

Case 3-1

Visual Aid 3-3 Important Learnings in preparing Income Statements

Case 3-1 and 3-2

Case 3-2

Visual Aid 3-3 Important Learnings in preparing Income Statements

Case 3-1 and 3-2

Important Points

Topic 2: Systematic financial analysis and diagnosis

Background and Rationale

Financial records provide information on the strengths and weaknesses in the business operations. This requires thorough analysis and diagnosis in order to be able to come up with realistic recommendations and options for the entrepreneur for further strenthening of the operations.

In this topic, participants will learn how to systematically analyze income statements and to identify recommendations and options for the micro-entrepreneur.

Output Objectives

At the end of this topic, participants will be able to:

Activity 1 : financial analysis and diagnosis

Time: 1 1/2 hours

Steps:

Case 3-3 Income Statement Bakery Enterprise

Visual Aid 3-4 Analysis Char'

Visual Aid 3-5 Possible Weaknesses Bakery Enterprise

Identified Weakness

Can this be converted into strength?

Is this possible given External Factors?

1. High Expense

Reduce Expenses

 
 

· Labor

Reduce number of workers?

 
   

Not possible (all are group members)

 
   

Reduce salary?

 
   

Possible if they all agree.

 
 

· Raw materials

Reduce prices? Buy wholesale volume? Reduce waste?

Yes, possible to purchase at township

2. Selling Price

Increase selling price?

Not possible. Market may no longer buy

3. Sales Volume

Increase production efficiency. (Possible if raw materials are available and capital for purchasing is available.)

Check if new sales volume can be sold

Worksheet 1 Business Viability Assessment

Activity 2: Options for the entrepreneur

Time: 15 minutes

Steps:

Annex 1. Visual Aid: 3-1 Management areas and skills

Management areas and skills

Annex 1. Visual Aid: 3-2 Income and expenditure record

Beijing

Balance

 

Income

 

Expenditure

 

Remaining

Balance

             
             
             
             

Cash at the begining of business

 

What is earned by the business what comes in

 

What is spent or what goes out

 

What is the cash position at a given time

Annex 1. Visual Aid: 3-3 Important learnings in preparing income statements

Case 3-1

Case 3-2

Task 1

Task 2

Annex 1. Visual Aid: 3-4 Analysis chart

Analysis chart

Annex 1. Visual Aid: 3-5 Possible weaknesses bakery enterprise

Possible weakness

Basis

1. High costs of raw materials

Raw materials cost is 71 % of gross sales

2. Too many workers

Costs are 22 % of gross sales

3. Sales volume not optimized

Average sales is 9754 breads per month, 325 per day

4. Selling price low

0.2 rmb per bread may be low

5. Inventory turn-over slow

An inventory of 847 rmb of materials may be too much, since average sales per day only are 65 rmb.

Annex 2. Case: 3-1 Ms. Wang's rabbit raising enterprise

Ms. Wang has been raising rabbits for quite some time but never kept records or computed her income until she joined the women's group a few months ago. Ms. Wang tells that she has used only half of the 400 jin of feed that she bought and two baby rabbits died. The existing building costed 350 rmb and will last for 10 years. Her Cash Record over the last production cycle is given below.

Tasks

Worksheet 2

Cash Record

Name entrepreneur Ms Wang

Month:

May-July

Name enterprise: Rabbit Raising

 

Year:

1995

Beginning Balance (Cash Status)

 

Amount:

600

Cash In

Cash Out

   

Remaining Balance

Item

Amount

Item

Amount

Amount

Date

   

Improvement of building

50

550

5/1

   

(additional investment)

     
   

Feed

20

350

5/2

   

50 rabbits at 5 rmb

250

100

5/7

   

Medicines, water, etc.

50

50

6/19

Rabbits

720

   

770

7/31

Output

Worksheet 3

Income Statement

Name entrepreneur: Ms. Wang

Name enterprise: Rabbit Raising

Address:

Period of Statement: May-July 1995

Signature:

Date: August 15,1995

Gross Sales

     
 

48 rabbits at 15 rmb

   

720 rmb

Less: Costs of goods/services sold

     
 

feed

200 rmb

   
 

rabbits: 50 x 5 rmb

250 rmb

   
 

medicines, water, etc

50 rmb

   
 

Total

 

500 rmb

 

Change in inventory:

     

Value at the beginning

0 rmb

   

Minus Value at the end

100 rmb

   
   

-100 rmb

 

Total costs of goods sold

-

 

400 rmb

= Gross profit

   

320 rmb

Less: Selling and other expenses

-

 

0 rmb

= Net Cash Income

   

320 rmb

Less: Depreciation

-

 

40 rmb

= Net profit

   

280 rmb

Return of Investment (900 rmb)*

   

31%

*Total investment = 350 (existing building) + 50 (additional cost of building) + 500 (production cost) = 900 rmb

Annex 2. Case: 3-2 Ms. Wu's Shoe trading enterprise

Ms. Wu started trading in shoes in February. She has a loan (2% interest per month) from the women's group and keeps a Cash Record, which is given below.

Tasks

Worksheet 2

Cash Record

Name entrepreneur: Ms. Wu

Month:

Febr.- March

Name enterprise: Shoe Trade

Year

1995

Beginning Balance (Cash Status)

Amount

330 rmb

Cash In

Cash Out

Remaining Balance

Item

Amount

Item

Amount

Amount

Date

Loan Women's Group

200

   

530

2/1

   

Bought 100 pairs of shoes at 5rmb

500

30

2/2

Sold 100 pairs of shoes at 7r

700

Transportation

30

700

2/5

   

Bought 120 pairs at 5rmb

600

100

2/16

Sold 100 pairs at 7rmb

700

Stall

30

770

2/19

   

Loan Amortization (100rmb + 4rmb intere

104

666

3/1

   

Bought 120 pairs at 5rmb

600

66

3/2

Sold 120 pairs at 7rmb

840

Tax

30

876

3/5

   

Bought 170 pairs at 4.8 rmb

816

60

3/16

Sold 150 pairs at 7rmb

1050

Transportation

30

1080

3/19

Output Task 1

Gross Sales

 

100 pairs x 7rmb

700

(215)

   
 

100 pairs x 7rmb

700

(2/19)

   
 

120 pairs x 7rmb

840

(3/5)

   
   

(320 pairs x 7 rmb: 2240 rmb)

   

Other income

         

Total Income

       

2240 rmb

Less:

Cost of goods sold

 

Materials purchased:

     

2516 rmb

 
 

100 pairs

5 rmb

500

 

(2/1 )

 

120 pairs

5 rmb

600

 

(2/16)

 

120 pairs

5 rmb

600

 

(3/2)

 

170 pairs

4.8 rmb

816

 

(3/16)

 

(510 pairs:

2516 rmb)

     

Labor:

         

Change in inventory:*

     

-916 rmb

 
 

Value beginning:

0

     

Minus

Value end

20 pairs x 5rmb = 100 (2/19)

 
   

0 pair x 5 rmb = 0 (3/5)

 
   

170 pairs x 4.8 rmb = 816 (3/16)

 
   

(190 pairs. value of 916 rmb)

 

Total Cost of goods sold

1600 rmb

Gross Profit

624 rmb

Less:

Other expenses

     

90 rmb

 

Transportation: 30 rmb (2/5)

 
 

Stall: 30 rmb (2/19)

 
 

Tax: 30 rmb (3/5)

 

Net Cash Income

       

534 rmb

Less:

Depreciation

   

0 rmb

 
 

Interest

   

4 rmb

4 rmb

Net profit

       

530 rmb

Return on invested capital (630 rmb)

 

100%

Output Task 2

Gross Sales

         
 

100 pairs x 7rmb

700

(2/19)

   
 

120 pairs x 7rmb

840

(3/5)

   
 

150 pairs x 7rmb

1050

(3/19)

   
 

(370 pairs x 7 rmb:

2590 rmb)

     

Other Income:

         

Total Income

       

2590 rmb

Leas:

Costs of goods sold

       

Materials Purchased:

1416 rmb

 
 

120 pairs 5 rmb

600

(3/2)

   
 

170 pairs 4.8 rmb

816

(3/16)

   
 

(410 pairs, at

1416 rmb)

     

Labor:

Change in inventory:

404 rmb

 
 

Value beginning:

120 pairs x 5 rmb = 600 (2/16)

   

Minus

value end:

20 pairs x 5rmb = 100 (2/19)

   
   

0 pair x 5 rmb = 0 (315)

   
   

20 pairs x 4.8 rmb = 96 (3/19)

   
   

(40 pairs, value of 196 rmb)

   

Total Cost of goods sold

1820 rmb

Gross Profit

770 rmb

Less:

Other expenses

30 rmb x 3

   

90 rmb

Net Cash Income

680 rmb

Leas:

Depreciation

   

0 rmb

 
 

Interest

   

4 rmb

4 rmb

Net profit

676 rmb

Annex 2. Case 3-3: Income statement bakery project

Name entrepreneur: Shi Xia Group

Name enterprise: Bakery

Address:

Period of Statement: 27 Aug. 1992

   

to 5 May 1993

Signature:

Date:

Gross Sales

80,960 breads x 0.20 rmb/bread

   

16,192 rmb

 

Less:

Cost of goods sold

     

% of Gross Sales

 

Materials purchased

11,500 rmb

   

71%

 

Labor

3,529 rmb

   

22%

 

Total:

15,029 rmb

     

Inventory (raw materials)

         

beginning

0 rmb

       

minus end

847 rmb

       
     

-847 rmb

   

Total Coat of goods sold

     

14,182 rmb

 

Gross Profit

     

2,010 rmb

12%

Less:

Overhead expenses

327 rmb

     
 

Selling and administration

404 rmb

     
       

731 rmb

5%

Net Cash Income

     

1,279 rmb

8%

Less:

         
 

Depreciation

267 rmb

     
 

Interest on loan

108 rmb

     
 

375 rmb

 

Net profit

904 rmb

6%

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