This paper is intended to help the grass-roots extension staff who are in daily contact with rural men and women and perceive their need to break out of their isolation and manage better.
These extension agents know that the small farmers are intelligent men and women who have no time for fine words and complicated theories. These are people who are willing to learn and with whom we need a simple approach and simple language to help them understand and accept the proposed innovations.
I hope this paper may help in some small way to enhance the quality of the service we all owe to the rural sector.
