Pan African Rinderpest Campaign (PARC) Campaign Communication Guide

Author: Jonathan Villet
Produced by: the Technical Cooperation Programme (TCP/RAF/6765) and the Information Division, FAO - 1988. Year: 1998

TABLE OF CONTENTS

Rinderpest in Africa

The challenge

Success depends on people's co-operation

Campaign communication

Audiences and media

Selecting the best media for target audiences

Types of media and activities

Multi-media strategy

Using radio

Reaching nomads with radio

What messages?

Using the PARC kit

Field-testing

Preparation and launching the campaign

Timetable for action

Organization and budget

Preparing a campaign communication proposal

Rinderpest - a deadly history

Regional overview