IDENTIFIED PROBLEMS

REASONS FOR PROBLEMS

PROBLEM SOLVING STRATEGY

MESSAGE APPEAL

EXAMPLE OF MESSAGE

CHANNEL FOR MESSAGE DELIVERY

6

Farmers do not believe in the effectiveness of natural enemies

1. Farmers have not seen how natural enemies destroy pests

1.1 Show the real action in the field

Field demonstration, TV, video

1.2 Mass information/education on usefulness of NE which are to be released in large number in the field at campaign opening

Patronage approach

Some influencial person releasing the reared NE during the campaign launching day

TV, radio, newspaper

1.3 Encourage conservation of spiders

Incentive/Reward approach

"One spider can kill 14 planthoppers per day"

Booklet, flipchart, fryer' poster

"Use less pesticides and save money"

Booklet, flipchart

Testimonial approach

Successful farmers explaining benefits and effectiveness of NE

Video

7

Farmers do not go into the field to check for pests

1. Rice plants might be damaged

1.1 Demonstrate actual results/evidence that rice plants are nor damaged if field checking is done carefully

Factual demonstration approach

"Walking into the field to check for pests does not affect yield"

Field demonstration, video, booklet, flipchart

Ridicule approach

"Improper checking (from the dike) wastes time & effort

Poster, comic sheet

2. It is inconvenient and time consuming

2.1 Introduce simplified methods and procedures

Simplicity approach

"Going into the field to check for pests is easy and effective"

Sticker, flipchart, video leaflet, PS form

IDENTIFIED PROBLEMS

REASONS FOR PROBLEMS

PROBLEM SOLVING STRATEGY

MESSAGE APPEAL

EXAMPLE OF MESSAGE

CHANNEL FOR MESSAGE DELIVERY

8

Farmers spray pesticides when they see pests in the field, based on their "natural instinct"

1. Farmers are used to this method

1.1 Increase awareness on chemical toxicity

Emotional approach

"Decrease use of chemicals and increase your life span"

Poster

Fear arousal

"Beware - do not use chemical excessively, your family's health is in danger"

Poster, flipchart, video

2. Avoiding risk of spreading the infestation to other areas

2.1 Increase knowledge on
- concept of surveillance
- natural enemies - ETL

Simplicity of procedures

"Check the fields and count for planthoppers on 4 hills If more than 40 planthoppers on 4 hills and no spiders, then only spray"

Booklet, video, leaflet, form

9

Farmers are aware of pesticide hazards BUT DO NOT observe safety precautions in pesticide handling, application and disposal

1. Farmers believe that some people are immune to chemical toxicity, so they can spray without protection

1.1 Show cases of pesticide poisoning and consequent effects on family life

Fear arousal

"Improper use of pesticides can kill you and members of your family"

Video, leaflet

2 Wearing protective clothing is too hot

2.1 Same as below

Fear arousal

"Many people died of pesticide poisoning. Who will be next?"

3. There are convenient places for disposal of empty pesticide containers and left-over pesticides

3.1 Show effects of improper disposal of containers and left-over pesticides

Guilt feeling

"Disposal of containers and left-over pesticide into canals can cause poisoning to your friends and neighbours "

Booklet, flipchart

3.2 Encourage proper handling of pesticides

Group pressure

"Don't dispose empty containers and left-over pesticides into canals' because it may harm your neighbours and friends"

Poster

4. There is a market for empty containers

4.1 Discourage chemical manufacturers to recycle empty containers

NO

MEDIA TYPE

MAIN MESSAGE

TO SOLVE PROBLEM

FOR WHOM

P-1

Motivational poster A

1. Spiders kill planthoppers

1, 2, 6, 7

Farmers

2. Excessive use of pesticides-will destroy spiders in your field

P-2

Motivational poster B

1. Check your field planthoppers and NE (record on form): spray only if you find 40 hoppers in 4 plants or hills, and no spiders

4, 7, 8

Farmers

P-3

Booklet

1. Identifying pest and NE

1-9

PPSU staff
Extension Agents

2. Simplified technology on pest surveillance

3. Use of resistant varieties

4. Safe use of pesticides

P-4

Motivational poster C

1. Safe use of pesticides

1-9

Farmers

P-5

Flipchart

1. Use of resistant varieties, identification of pest and natural enemies' steps in pest surveillance, safe-use of pesticides

1-9

SMSs
PPSU staff
Extension Agents

P-6

Video

1. Identification of natural enemies

1-9

PPSU staff
Extension Agents

2. Surveillance and Early Warning System

3. Safe use of pesticides

P-7

Leaflet

1. Steps in pest surveillance

1-9

Farmers

2. Use of resistant varieties

P.8

Pest Surveillance (PS) form

1. Use of simplified PS form

1, 5, 7, 8

Extension Agents

Farmers

2. Importance of checking fields properly

3. Use correct Economic Threshold Level

4. Use right chemicals

P-9

Audio-cassette tape

1. Motivational radio spots and songs

1-9

Extension Agents Farmers

P-10

Radio spots and songs

1. What is pest surveillance (SEWS)? For more information, ask for training

1-9

Farmers
SMSs
PPSU staff
Extension Agents

2. Proper disposal of pesticide containers

3. Spray only at correct ETL

4. What natural enemies can do

5. Use of resistant varieties

6. Going into the field is easy, will not destroy plants, and will not reduce yields

P-11

Sticker

1. Motivation to go into the fields to check

4, 7

Farmers

P-12

Billboard

1. Motivation to go into the fields to check

4, 7

Farmers

P-13

Comic sheet

1. Result of farmer checking field from dike only (motivational story)

7

School children

P-14

Flyer

1. Identifying natural enemies

2, 3, 5, 6

Farmers

2. Use of resistant varieties

P-15

Cloth flipchart

1. Steps in a simplified technology in pest surveillance

1-9

Farmers

MULTI-MEDIA MATERIALS/INPUTS

QUANTITY

P - 1; 2; 4

Poster (3 topics)

6,000

P - 3

Booklet

1,000

P - 5

Flipchart

250

P - 6

Video

25

P - 7

Leaflet (3 topics)

37,500

P - 8

Pest Surveillance (PS) form

15,000

P - 9; 10

Audio-cassette tape containing radio spots & songs

750

P - 11

Sticker

5,000

P - 12

Billboard

10

P -13

Comic sheet

5,000

P - 14

Flyer

10,000

P -15

Cloth flipchart

700

PERSONAL COMMUNICATION/ INFLUENCE INPUTS

SPECIALLY TRAINED

USED AS TRAINERS/ RESOURCE PERSONS

USED AS INTERMEDIARIES

PROVIDED WITH MULTI- MEDIA MATERIALS

Subject-matter specialists/ Plant protection officers

X

X

X

Extension workers

X

X

X

Local leaders

X

X

X

Teachers

X

X

X

School children

X

X

Cooperative members

X

X

SPECIAL EVENTS

REMARKS

Campaign Inauguration Ceremony

Conducted at Province, District, Sub-district, and Village Levels

Straw Model Contest and Floats (on Pest and their Natural Enemies)

Participated by about 30 Village Groups

Folk Dances and Singing Contest

Participated by representatives of about 20 Village Groups

STAFF TRAINING

$ 24,850

25 extension staff trained in 5 different workshops totalling 36 days (for DSA and travel expenses)

MATERIALS DEVELOPMENT & PRODUCTION

$ 38,267

TYPE

QUANTITY

UNIT COST $

TOTAL COST $

P-1; 2; 4

Poster (3 topics)

6,000

(0.57)

3,440

P-3

Booklet 9

1,000

(2.80)

2,805

P-5

Flipchart

250

(27.76)

6,940

P-6

Video

25

(86.00)

2,000

P-7

Leaflet (3 topics)

37,500

(0.05)

1,920

P-8

Pest Surveillance (PS) form

15,000

(0.37)

5,600

P-9; 10

Audio-cassette tape containing radio spots & songs

750

(1.07)

800

P-11

Sticker

5,000

(024)

1,200

P- 12

Billboard

10

(240.000)

2,400

P-13

Comic sheet

5,000

(0.07)

360

P-14

Flyer

10,000

(0.19)

1,936

P-15

Cloth flipchart

700

(12,67)

8,866

SURVEYS & EVALUATION STUDIES

$ 15,000

KAP survey (Baseline)

Management Monitoring Survey (MMS)

Informational Recall and Impact Survey (IRIS)

INTERNATIONAL RESOURCE PERSONS

$ 16,500

For travel, DSA and fees

TOTAL

$ 94,617

Straw Models and Floats of Pests and their Natural Enemies Exhibited during Campaign Inauguration

Photo 1

Photo 2

Photo 3

Farmers' KNOWLEDGE of:

Graphic 1

Graphic 2

Farmer's ATTITUDE towards

Broad-Spectrum Pesticides: "Use of broad-spectrum pesticides is the most effective method to control pests"

Spraying Pesticides: "Spray immediately when pests are observed in the field"

Farmers' ATTITUDE Toward & Natural Enemies

"Conservation of natural enemies can help suppress pest population"

Farmers, PRACTICE on:

Graphic