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Farmer-first approaches to communication:a case study from the Philippines


Author: Gary Coldevin
Year: 1995

TABLE OF CONTENTS

Preface

Abbreviations

Background

The Current Agricultural Scene

DSC in the Philippines

Context for DSC project

DSC process model

The DSC process model in action

Pilot Site Selection

Needs Assessment

Target Audience Analysis

Setting DSC Objectives

Message Design, Channel Strategy and Delivery

Evaluation Procedures

Snapshots of community success

Community Level Results

Region 2 (Rice and Tilapia)

Region 6 (Rice and Mangos)

Region 11 (Coconut and Bananas)

Region 9 (Rice)

Summary of Achievements

Some reasons for failure

Lessons learned

References