E-Agriculture

Pablo Ramirez

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Pablo Ramirez
Pablo RamirezUnited States of America

This is so critical and I wonder if it has been formally proved that the levels of trust actually interfere in the quality of the information captured.

So much of the farmers' business and daily dealings are face to face that answering questions in a cell phone or tablet may not have the same importance or relevance in their minds..... just a thought...

But in our case, as members of a value chain we have been working on building trust for many years now, this should "hopefully" help with the quality of the data we are capturing...

Pablo Ramirez
Pablo RamirezUnited States of America

Hello Steph and forum,

I think the points Steph has brought up are key. In addition to what he mentioned I would add some thoughts:

a) We need to visualize a Logic Model/Theory of change that establishes desired outputs and outcomes for these technologies. Everyone involved in these applications should agree on where it needs to go, and what success looks like.

b) We should think precompetitively  in order to make faster impact gains

c) What type of business intelligence data will help these farmers become better ones and how can we use this to improve their resiliency

d) The push-pull of information should reduce information asymetries.  Measuring this will be critical as well.