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AAP Fact Sheet Committment 2: Transparency Communication and Information Provision
Humanitarian organisations fail to respect the communities they work with when they are not, at a minimum, transparent about their role, their agenda, and what communities can expect from them. Further, information and effective communication are key aid deliverables in their own right.
Aid agencies therefore need to gain specific understanding of the information needs of communities they are assisting, and then strive to meet those needs to the fullest extent possible. This may include working with partners to improve access to information overall.
Respectful, culturally appropriate communication and regular information provision aimed at a range of literacy levels acknowledge that people affected by emergencies are rational beings able to make reasoned decisions for themselves, but require information to do so in an informed way. Communication that ignores this principle can impact on relations and the effectiveness of humanitarian assistance.