Addressing avian influenza A(H7N9) - Guidelines for risk communication messaging

Addressing avian influenza A(H7N9) - Guidelines for risk communication messaging
Sep 2015

Responding to the occurrence of influenza A (H7N9) virus requires a wide array of disciplines. Unlike H5N1 highly pathogenic avian influenza (HPAI), H7N9 is a low pathogenic virus that does not cause any disease signs in infected birds. Consequently there is no signal from poultry of the zoonotic risk at the animal-human interface. This makes it difficult to persuade animal workers of the potential danger from healthy-appearing poultry. Therefore, capacities in risk communication are crucial for animal and public health specialists, epidemiologists, virologists, veterinarians and many others working to reduce the risk this emerging virus poses.