Two new projects aimed at boosting food quality in Serbia are the focus of a collaborative effort between FAO and the European Bank for Reconstruction and Development (EBRD).
With financing from by Luxembourg, the joint FAO/EBRD projects will promote quality and safety standards in the meat sector and origin-based labels for local fruit in a bid to meet customers’ growing expectations for clear labeling and certifications.
The first project will focus on improving food quality and safety standards in the meat sector to facilitate exports, develop a private quality meat label and share the results with national and international consumers.
The second project will build on the expertise of FAO and EBRD in the development of Geographical Indications (GIs). Among the potential GIs identified is the oblacinska vishnja (sour cherry). Groups of producers will be trained and assisted through the registration process. Through the link with their area of origin, GI-awarded products have won recognition for their high quality.
The two projects were launched in Belgrade last week at a conference to promote food quality, co-organized by FAO and EBRD and supported by the Serbian Ministry of Agriculture, Forestry and Water Management. At the event, entitled “How to add value to your products?”, delegates learned about existing strategies and best practices for adding value to products and discussed trends and quality issues in the meat and horticultural sectors.
10 March 2014