More and more people are moving towards urban areas for various reasons. This has also increased the demand for food while putting pressure on scarce resources. Urban life styles and food preferences also influence the type of food grown and the way it is grown to meet the growing urban food demand. Rural urban linkages play a crucial role in influencing the minds of consumers about the importance of safe food and the methods that need to be adopted in producing the same. The consumer demand for safe food becomes the prime driver in farming moving towards agroecological way.

Majority of the examples presented in the this magazine indicate that small farmers are shifting towards agroecological approaches, as the consumers are becoming increasingly conscious of healthy foods, creating a demand for it. Also, the experiences indicate that rural-urban linkages have a vast potential in preserving cultures, ecologies and economies of sustained urban and rural growth.