This study attempts to look at the value chain of dried fruits in Fiji with particular emphasis on the market overview in order to identify possible market and marketing opportunities of dried fruits for FRIEND (Foundation for Rural Integrated Enterprises N Development) an NGO who is interested to begin commercial production of dried fruits, including pineapples, mangos, papaya and bananas, The study encompasses dried fruits, slices, whole, fruit medley, and fruit leather in Fiji. The study entailed the gathering of primary data from key informants in both the private as well as the public sectors. Informants included fruit processors/exporters and government departments in particular the Ministry of Agriculture who provided raw data on the production of various fruits and its availability. Target markets are tourists, students in all institutions, retail shops, supermarkets, hotels and motels throughout Fiji. The possible export markets are Australia, New Zealand, US, Canada, and EU markets. The investigation showed that pineapples, Papayas and mangos are predominantly produced in the Western and Northern Divisions of the Fiji Islands whilst bananas are produced in larger quantities in the Central Division. Pineapples and Papayas also grow well in the Central Division particularly in the Dawasamu district.