Agriculture contributes significantly to Morocco’s economy and employs 40 percent of the country’s workforce. But the sector continues to face major challenges and important steps need to be taken to make it more sustainable. Working with the private sector to pave the way is key. With this in mind, the International Center for Advanced Mediterranean Agronomic Studies (CIHEAM), the European Bank for Reconstruction and Development (EBRD) and the Food and Agriculture Organization of the United Nations (FAO) organized a forum on sustainable value chains on 20 April 2017, in partnership with the Moroccan Ministry of Agriculture, Fisheries, Rural Development, Water and Forests. The forum gathered participants from all segments of the value chain – agribusinesses, producers’ associations, financial institutions – to examine opportunities for improving the economic, social and environmental sustainability of Morocco’s agrifood sector.