Asia-Pacific forest communicators gear up to communicate sustainable forest management to journalists

©Pier Andrea Pirani

17 June 2019, Incheon, Korea – Communicating effectively about forestry to the media and the wider world was the focus of a communication workshop attended by 25 participants from 11 countries as part of Asia-Pacific Forestry Week in Incheon, Korea, this week.

Designed to boost regional capacity and encourage knowledge sharing, the two-day interactive workshop was co-organised by the Asia-Pacific Forest Communicators Network, The Center for People and Forests (RECOFTC) and the Food and Agriculture Organization of the United Nations (FAO), with the support of the government of Austria and the Finnish Forest Association.

Workshop participants learned about the importance of advocacy, including how to reach audiences using clear, concise and colourful key messages on sustainable forest management. They also tackled how to handle the media. This included preparing for interviews to ensure that journalists get the soundbites and information they need, as well as organizing successful media field trips that inspire reporters to write about sustainable forest management.

The workshop also included hands-on visual media training in which participants gained video and photography skills for content creation.

Participants were able to put their new skills into practice during a simulated media field trip as they headed out into local sustainably managed forest and learned how to question forestry experts as journalists.

Leaders from the Regional Forest Communicators Networks from Asia-Pacific and Europe provided their expertise and shared best practices during the workshop.

The Regional Forest Communicators Networks is a network of nearly 500 professionals from governments, the private sector and international and national organizations that promotes communication and dialogue on forestry issues worldwide. Members liaise to improve forest communication and work to develop professionalism among forest communicators.

last updated:  Monday, July 1, 2019