Forest products trade and marketing
25 June 2014 The FAO Advisory Committee on Sustainable Forest-based Industries (ACSFI) met for the 55th time in St. Petersburg, the Russian Federation on 10 June 2014. FAO wishes to thank RAO BUMPROM ( Russian Association of Pulp & Paper Organizations and Enterprises ) for their high degree of professionalism in organizing the meeting. Attendance included industry associations, executives, and international research organizations from 20 countries. The International Council of Forest and Paper Associations (ICFPA) held its Annual Meeting the following day. The global challenges on food security, poverty, biodiversity, water, energy and climate, have highlighted the important role for the forestry and forest products industries in addressing these challenges. "The industry has been directly and indirectly contributing solutions to these challenges for decades and we must increase awareness of this among consumers, NGOs and policymakers" said Michael Peter, Chairman of the ACSFI. [more]
FAO is supporting country efforts to develop the sustainable and legal trade of forest products, with the following objectives:
- Producers in emerging countries gain improved access to quantitative and qualitative analyses on forest products trade and marketing issues including tariffs, impediments for market access and other trade restrictions.
- Policymakers and the private sector benefit from a wider coverage and a structured interpretation of forest products trade statistics and a higher degree of market transparency feeding into their forest decision making.
- Producers in emerging countries are better up-to-date on forest certification and legality verification, and understand more profoundly their implications for sustainable forest product trade, market access and product promotion.
- National and sub-national governments, local organizations, communities and other rights holders have the capacity to capture opportunities from forest carbon markets.
- Producers in emerging countries know how to apply proven marketing strategies and practices in their local situations, including green marketing in the low-carbon economy, branding and ethical/fair trade tools, and enter into electronic marketplaces and social media networks.
More recently the forest sector has been entrusted with climate change mitigation targets of global importance. This has elevated forest issues higher on the political agenda than maybe ever before. Forest products embody and recycle large amounts of carbon, and trade moves products and their sinks around the world. This complex function will undoubtedly remain under a lively discourse in shaping the future role of forests in low-carbon economies and in the run-up to a global climate accord. Integrating concrete demands for carbon offsets in forests with the conservation of biodiversity and protection of watersheds, is a challenging equation in a world where consumption of forest products will continue to rise.
Mr. Jukka Tissari
Forestry Officer (Forest Products Trade and Marketing)
Forest Economics, Policy & Products Division
FAO Forestry Department
Viale delle Terme di Caracalla
00153 Rome Italy